There are several questions that industrial technology vendors should be asking about the market right now.

For instance, is AI analytics an untapped marketing opportunity? Our recent research found that no AI analytics vendor has over 30% brand recognition among buyers. How can vendors establish their name and win upcoming corporate AI projects?

Has decarbonization slipped down the priority list for corporates? It may still be the top driver for digitalization, but how is that reflected in investment priorities?

We've seen more buyers planning to invest in APM software – are firms finally upgrading from outdated maintenance systems?

Find out the answers at our upcoming webinar unveiling how buyers in different industries across the globe plan to invest in industrial software in 2025 - including AI and analytics, asset maintenance and performance, data management, and process safety management.

Join our webinar to:

• Find out how to position your marketing to best capture buyer interest.
• Inform your product development investment strategy.
• Identify key growth opportunities in the market.