Brand Governance & Citation Policy

1. Software and services vendors citing Verdantix research in any body or text copy must include a hyperlink to the referenced research on Verdantix Vantage.
2. The use of the Verdantix logo in marketing communications, sales materials, or any other commercial format is strictly prohibited unless explicit pre-approval has been granted by Verdantix for each specific instance of use. Furthermore, these assets may not be used to endorse a company, product, service, or to disparage a competitor, or imply that the content has been produced by or in partnership with Verdantix. All use must be in line with our brand guidelines and principles. For name and logo requests, please contact [email protected].

An “About Verdantix” section should be used at the end of press releases in relation to an approved reference to the firm. Please use:

“Verdantix is a trusted intelligence provider for software and services markets. Through its AI-enabled Voyager platform, Verdantix delivers insights and analysis that constitute the most granular intelligence available across the marketplaces it serves. This allows the firm to make highly accurate far-reaching forecasts and big-picture predictions.

With more than 3,000 subscribing organizations relying on Verdantix intelligence to make technology and market decisions, Verdantix’s work has a major influence on decision-making across Climate and Energy, EHS and Quality, Facilities and Real Estate, Industrial Transformation, Sustainability and Risk functions worldwide. verdantix.com”

1. This policy applies to all contexts in which the Verdantix name or research, including charts, images and textual content, may appear externally. It includes, but is not limited to advertising, annual reports, blogs, books, brochures, marketing materials, newsletters, press releases, presentations, signage, social media posts and speeches.
2. Client organizations may use brief excerpts for internal and external purposes without the need for pre-approval. Verdantix research inclusion should not exceed 25% of the total article or press release content, or more than 2 charts from a single report.* *This does not apply to the use of client resource materials and report reprints.
3. No Verdantix copyrighted material may be edited or amended, and it must be properly attributed to the original research source as follows: “Verdantix, Full Report Title, Date”. Internal materials should be marked “For internal use only”. Any proposed changes to these citations require prior approval from Verdantix.
4. A link to the original report on Verdantix Vantage must be included when Verdantix research is referenced.
5. Report purchaser, non-client and third-party use of quotations and citations from published research in external materials requires Verdantix approval and must use the correct attribution to the original research source in the following format: “Verdantix, Full Report Title, Date”. Brief excerpts in internal materials are permitted without the need for pre-approval and must use the same attribution format. These citations may not be edited, altered or amended in any manner.
6. Citations and references to Verdantix research and content should not make direct comparisons between your position and the position of a competing firm.
7. Messages must not imply any form of endorsement, support, or partnership between Verdantix and your organization.
8. Firms featured in Verdantix reports should not imply rankings by describing themselves as “No. 1”, “No. 2”, “top”, “leading”, “best”, “winner” or similar, as Verdantix does not rank the firms included in its reports. Instead, firms should use exact wording from the report to accurately reflect their inclusion.

1. Headlines and sub-headers, including on press releases, blogs and social media posts, may contain “Verdantix”. However, the usage should not imply any endorsement or appear as a Verdantix release and should accurately reflect the published findings.
2. Inclusion of one quote per release is permitted, and such quotes should directly utilize text from the relevant report. Quotations should not be used to imply endorsement of the vendor or product in question, must not be used in commercial materials, and must be attributed to the report author. All requests must be approved by Verdantix.
3. All press releases must include a link to the original Verdantix report on Verdantix Vantage. If a client report reprint is owned, a link to this may be used instead.

   Examples of acceptable quotes and statements

   
   

   “Over the past two years, workplace system integration services have attracted growing demand as corporate organizations scrambled to adapt to the sudden and evolving needs of the new hybrid era,” commented REPORT AUTHOR NAME, JOB TITLE, Verdantix. “Real estate executives must create seamless links between multiple IT systems in the workplace technology stacks to enable hybrid workplaces. Verdantix research finds that COMPANY X has strengths in tailorable workplace services and solutions to drive workplace digitization projects.”

   
   

   “The Verdantix REPORT TITLE positions COMPANY X as a Leader for Workplace Systems Integrators with strengths in...”

   
   

   “The Verdantix report, REPORT TITLE, recognizes COMPANY X’s strengths in workplace services and solutions to drive workplace digitization projects.”

   Examples of unacceptable uses of quotations

   
   

   “Verdantix recommends Company X for tailorable workplace services.”

   
   

   “Company X is the leading provider for Workplace Systems Integrators.”

   
   

   “Company X excelled in this report.”

   
   

   “Company X takes the lead in EHS Software.”

4. Verdantix research must be quoted in its original form, without any alterations or paraphrasing. Limited excerpts from Verdantix research reports may be included in a press release, but must not exceed 25% of the press release’s total content.
5. We request a minimum notice period of two business working days to approve press releases. Please direct all requests to [email protected].

We encourage firms to recognize the importance of preserving Verdantix's reputation as an objective and independent research provider. When incorporating Verdantix research findings into marketing materials, firms must ensure that references accurately represent the data, opinions and intentions conveyed by Verdantix.

1. All press releases referencing Verdantix research require approval prior to publication. Please allow a minimum of two business days for review. All requests should be directed to [email protected].
2. All press releases must comply with the Press Release Guidance set out in Section 4.
3. Firms may only publish press releases referencing a Verdantix report after the report has been published by Verdantix on www.verdantix.com.
4. Firms featured in the reports should not identify themselves as “Winners”. The Green Quadrant does not identify “winners”, but rather characterizes the market alternatives for buyers of a product or service.
5. Firms must not describe themselves as “No. 1”, “No. 2”, “top”, “the leading vendor”, “best vendor”, or similar as Verdantix research does not rank firms in the reports.
6. Positioning and characterization references:
   • Green Quadrant participants may describe themselves as “a Leader”, “a Challenger”, “a Specialist” or “an Innovator”, based solely on their position within the published Green Quadrant graphic. Firms must not state they are “the Leader” or “Leader” unless they are the only firm positioned in the Leaders quadrant.
   • Blue Quadrant participants may describe themselves using the quadrant characterization assigned in the published Blue Quadrant graphic (for example, “Leading”, “Specialising”, “Challenging” or “Innovating”), based solely on their position within the published graphic.
   • Smart Innovator participants may reference their inclusion in the report and their scores but must not imply overall market leadership or superiority. Firms featured in Smart Innovator reports must not refer to “highest overall scores” or similar claims, or present Smart Innovator scores as evidence of being the best, highest ranked or leading vendor.
7. Firms must not make direct comparisons between their position, characterization or scores and those of another featured or competing firm. References comparing quadrant placement, numerical scores or evaluation outcomes between competitors are not permitted.
8. All marketing activities that reference a Verdantix report must include a link to the original report on Verdantix Vantage. Where a firm holds a licensed report reprint, a link to the licensed reprint may be used instead.
9. Use of Verdantix graphics:
   • Verdantix graphics may only be used with prior approval from Verdantix.
   • Green Quadrant and Blue Quadrant graphics must be reproduced in their original form and may not be amended, edited, or re-created using client branding/colours. Requests for a badge should be directed to [email protected].
   • Verdantix clients and reprint licence holders may add a square or rectangular callout in their corporate brand colour to a Green Quadrant or Blue Quadrant graphic, provided the modified graphic is submitted to and approved by [email protected] prior to publication or distribution.
   • Firms featured in Smart Innovator assessments may not alter, reposition, crop or otherwise modify their placement within any capabilities table, figure or graphic without obtaining a reprint licence. Any authorised use must reproduce the table or figure in its entirety as originally published. Recreating, extracting or separately displaying an individual firm's scores or position is not permitted.
10. Firms may use the Verdantix badge associated with the relevant research methodology after publication of the report. Verdantix badges may not be amended, edited or recreated using client branding or colours. Requests for badges should be directed to [email protected].
11. Firms featured in the reports may highlight specific areas of high performance on an individual criterion, but should not use the terms associated with the Quadrants (Leaders, Challengers, Specialists, Innovators) to describe this criteria-specific performance.
12. “Green Quadrant” and “Blue Quadrant” are registered trademarks owned by Verdantix Ltd and can only be used for commercial purposes with the express permission of Verdantix. The Green Quadrant and Blue Quadrant methodology is an objective, fact-based assessment of firms providing comparable products or services in a defined market at a specific time. Verdantix does not endorse any vendor, product or service included in the Green or Blue Quadrant. Research conclusions are based on expert judgment and are subject to change. Verdantix disclaims all warranties, express or implied, with respect to the research.

1. Third parties may cite social media content by Verdantix so long as the integrity of the posted content is maintained and is linked directly to the original source. All citations must come from content published within the preceding 18 months.
2. Headlines and sub-headers on social media posts may include the term “Verdantix.” Any reference to “Verdantix” should be incorporated within the text section of the post.
3. You are permitted to include links to Verdantix social media accounts in your posts. However, it is crucial to ensure that your message does not imply any form of endorsement, support, or partnership between Verdantix and your organization.
4. Social media posts do not require pre-approval, but must align with the Verdantix brand policy and guidelines. Verdantix may actively monitor interactions and citations of its social media content. In cases where violations of these guidelines or the misuse of content occur, Verdantix will take appropriate action to address such issues.

1. When referencing research, data, or insights surfaced through the Verdantix Voyager platform’s solutions, all citations and references must be attributed to the original Verdantix research source referenced by the solution in question.
2. Users must ensure that any AI-generated output accurately reflects the underlying Verdantix research in its original context prior to any external use. All AI-generated outputs must clearly map to an identifiable Verdantix research publication, dataset, or analyst source.
3. Users must not:
   1. Attribute AI-generated outputs, summaries, or interpretations as standalone Verdantix research.
   2. Present AI-generated content as direct analyst commentary, quotations, or authored Verdantix research unless it is explicitly sourced from the original publication.
   3. Rely on or cite AI-generated outputs that do not correspond to a verifiable Verdantix source.
4. All external use of content accessed via Verdantix AI platforms (including in articles, presentations, press releases, or marketing materials) must include clear and prominent attribution to the relevant Verdantix research source, and follow the attribution format set out in this citation policy.
5. Any quantitative data, rankings, benchmarks, or market insights surfaced through Verdantix AI platforms must be cited with reference to the original research source and in accordance with policies for Green Quadrants, Blue Quadrants and Smart Innovators provided above.
6. Outputs from Verdantix AI platforms must not be used to train or otherwise develop any third-party artificial intelligence systems without prior express written consent from Verdantix.
7. Verdantix reserves the right to require correction, clarification, or removal of any content that inaccurately represents, misattributes, or misuses Verdantix research.

1. Atlas vendor and solution profiles contain both Verdantix’s proprietary data and information drafted and uploaded by vendors. As a result, such content must not be cited, referenced, represented, or otherwise construed as Verdantix research.

1. Please send all press releases and articles to be considered for inclusion in Verdantix newsletters to [email protected]. Inclusion is at the discretion of the newsletter editor and cannot be guaranteed.

1. Accredited members of the press are permitted to use Verdantix research and name without the need for pre-approval. We encourage journalists to adhere to our brand governance and citation policy for the responsible usage of Verdantix research by members of the press.
2. Please direct all interview and research requests to the attention of Olivia Russell at [email protected].

1. Clients have the option to purchase reprint rights to a Verdantix research report through their Account Manager.
2. For Green Quadrant reports, you will receive a report version that exclusively includes your vendor profile. Requests for the full report may be made to your Account Manager and are at Verdantix's discretion.
3. A specific release date will be provided to clients, typically scheduled for the same day as publication of the original report. It is essential not to release the report before this date, as doing so would invalidate the reprint agreement.
4. Clients are permitted to engage in pre-marketing activities for their reprint. However, it is important to note that the report's content should not be shared or disclosed before the scheduled go-live date.
5. Clients have approval to use the Verdantix name in headings and promotional materials related to the promotion of their reprint report.
6. Reprint rights are granted for a specified period, which will be communicated to clients upon purchase. It is essential to adhere to this timeframe to ensure compliance with the reprint agreement.
7. By purchasing reprint rights, clients are granted permission to utilize the content as they wish without requirement for approval; however, clients agree to adhere to the Verdantix brand policies and guidelines.

1. Materials promoting Verdantix Analyst involvement in an external webinar, presentation or event may only feature the Verdantix logo in context to the event. It must be clear that Verdantix is being featured and not co-hosting or sponsoring the event.
2. The Verdantix logo is permitted to appear alongside the analyst's name, session information, or analyst biography within promotional materials. It should not be positioned alongside a vendor or third-party logo.
3. During the event, Verdantix will utilize Verdantix-branded slides, ensuring that no logos from vendors or third-parties are included in the content.
4. The event will be featured on the Verdantix Insights webpage, but Verdantix will refrain from endorsing the event through company social media channels. Event promotion via social media will be limited to analysts who may independently promote the event.