Hidden In Plain Sight: Why Proving Origin Is The New Business Mandate

Global supply chains are under immense stress. Whether it’s a case of  sanctioned goods and impure materials or unethical labour practices, the potential for hidden risks in your supply chain is greater than ever before.  Understanding the true origin of your product can be the difference between building an enduring and sustainable brand,  or being blindsided by a reputational and regulatory crisis..

In this episode of Curiosity, Applied, Rupert Hodges, Chief Commercial Officer at Oritain, and Wes Tucker, CEO of Tracr (De Beers Group), explore the critical but often overlooked world of product origin. We explore how businesses can de-risk their supply chains, navigate a tightening regulatory landscape and turn radical transparency into enduring brand value and consumer trust.

Key Learnings from this episode:

• Recognize the triple threat of integrity, regulatory and reputational risk and why "plausible deniability" in your supply chain is no longer defensible.
• Understand how tightening global regulations, including frameworks like Europe’s Digital Product Passports, will soon require all product claims to be backed by verifiable data, not just paperwork.
• Learn how supply chain transparency can become a strategic advantage, using provenance storytelling to meet growing consumer demand and enhance brand value.