Octave Launches With An Unified SaaS Offering For Industrial Data, Design And Operations

On March 2, 2026, Octave introduced its new brand identity, marking a new milestone following Hexagon’s decision to spin off several of its software businesses in 2025. The new firm brings together Hexagon’s Asset Lifecycle Intelligence and Safety, Infrastructure & Geospatial divisions, as well as Bricsys, ETQ and Projectmates. The result? A pureplay software and SaaS provider focused on helping industrial organizations design, build, operate and protect their assets through offerings including Octave Attune EAM (formerly HxGN EAM) and Octave Attune APM (formerly HxGN APM).

The new brand inherits a well‑established portfolio of solutions across 3D engineering design, construction and commissioning management, asset operations, maintenance, quality, and public safety. Several of these solutions have been recognized as Leaders in previous Verdantix Green Quadrant evaluations, from ETQ’s quality management platform to Hexagon's enterprise asset management (EAM) – now Attune EAM – and process safety management (PSM) platforms. Meanwhile, Hexagon’s asset performance management (APM) offering – now Attune APM – was positioned as an Innovator in the 2024 APM Green Quadrant, demonstrating a solid base on which to scale future growth. Across these benchmarks, the vendor demonstrated a sustained commitment to building a seamless digital thread across design, build, operate and maintain.

Octave’s unification strategy targets one of industry’s most persistent challenges: data and system fragmentation. The Verdantix industrial transformation global survey reveals that in 2025, only 18% of industrial firms had successfully centralized their on-site industrial and enterprise data into a cloud platform using a consistent ontology. Nearly half – 46% – still relied on various on-premise data stores and industrial software sending data to a centralized cloud. Verdantix finds that fragmented systems deprive plant teams of the contextual data they need, negatively affecting reliability, uptime, safety and financial performance, while also limiting the agility industrial firms require to respond to dynamic market conditions. By consolidating design, build, operate and protect solutions under a unified SaaS architecture, Octave positions itself to address this systemic fragmentation at the platform level, rather than through point-solution integration.

The launch of Octave also aligns with a broader consolidation trend across the industrial software market. For example, IFS acquired Copperleaf in 2024 to strengthen capital planning and decision analytics, following this up with the acquisition of TheLoops in 2025 to embed autonomous AI agents into industrial workflows – deepening its asset lifecycle management capabilities. Similarly, PTC’s acquisition of ServiceMax in 2022 added field service management functionality to its product lifecycle management, reinforcing downstream service and maintenance capabilities for industrial OEMs.

As a consolidated entity, Octave becomes Hexagon’s dedicated platform for plant lifecycle intelligence and digital reality solutions, combining software assets into a unified offering able to deliver coordinated, end‑to‑end value across design, build, operate and protect. With approximately 7,200 employees across 45 countries, Octave enters the market with meaningful global scale and operational reach.

To learn more about the technologies now under the Octave umbrella, see:

• Verdantix Green Quadrant: Quality Management Software (2025)
• Verdantix Buyer’s Guide: Industrial Design And Engineering (IDE) Software (2025)
• Verdantix Green Quadrant: Industrial Data Management Solutions 2025
• Verdantix Green Quadrant: Enterprise Asset Management Software 2024

and stay tuned for the Verdantix Green Quadrant reports on APM and PSM software, due to be released later this year.