Market Perception Trends: Industrial Asset Management Software Providers (2025)
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Executive Summary
This report helps strategy leaders, marketing executives and business development directors at industrial asset management software providers understand how their brands are perceived by corporate customers across 16 countries and 22 industry verticals. Verdantix gathered survey responses from 333 senior executives across operations, maintenance, engineering, reliability and digital transformation functions, with 74% representing firms generating more than $1 billion in annual revenue. The study evaluated 21 software providers supporting asset maintenance and performance management. IBM, Honeywell, AVEVA and Siemens emerged as the leading firms for brand perception, reflecting their extensive industrial reach, strong digital portfolios and recognized leadership in reliability, sustainability and performance optimization.
About the Authors
Josh Graessle
Senior Analyst
Josh is a Senior Analyst at Verdantix, covering asset maintenance management, industrial engineering design and construction, and asset management services. He advises softwar...
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Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
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