Smart Building Technology Global Survey 2018: IWMS Brands

Published 29 November 2018 by Susan Clarke &

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Executive Summary

This report helps strategy leaders, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 303 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that established vendors ARCHIBUS, FM:Systems, IBM and Planon continue to have high brand visibility globally, while Accruent, AssetWorks and iOFFICE score high brand awareness in North America. The uneven brand awareness at the regional level indicates that IWMS vendors pursuing geographic expansion strategies need to work on building up their brand awareness globally. 

Table of contents

Smart Building Technology Global Survey 2018: IWMS Brands 
Rebrands, Acquisitions And Different Industry Strategies Shape Brand Awareness Results 
IWMS Vendors Need To Build Brand Awareness Following M&A And Global Expansion 

Table of figures

Figure 1. IWMS Software: Brand Preference Ranking
Figure 2. IWMS Software: Brand Awareness Ranking (North America)
Figure 3. IWMS Software: Brand Awareness Ranking (Europe)

About the author

Susan Clarke

Principal Analyst

Susan is a Principal Analyst in the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

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