Smart Building Technology Global Survey 2018: IWMS Brands
Susan Clarke
Access this research
Access all Building Digital Platforms & Operational Tech content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
This report helps strategy leaders, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 303 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that established vendors ARCHIBUS, FM:Systems, IBM and Planon continue to have high brand visibility globally, while Accruent, AssetWorks and iOFFICE score high brand awareness in North America. The uneven brand awareness at the regional level indicates that IWMS vendors pursuing geographic expansion strategies need to work on building up their brand awareness globally.Rebrands, Acquisitions And Different Industry Strategies Shape Brand Awareness Results
IWMS Vendors Need To Build Brand Awareness Following M&A And Global Expansion
Figure 2. IWMS Software: Brand Awareness Ranking (North America)
Figure 3. IWMS Software: Brand Awareness Ranking (Europe)
About the Author
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Other related content
AI workloads are increasing infrastructure demands at the same time as energy costs, capacity constraints and sustainability requirements continue to rise. As a result, many data c...
Upcoming / 26 August, 2026
Energy costs are volatile, trade route supply is uncertain, grids are unstable, and boards are demanding proof before capital moves. This webinar explores how leading real estate a...
Upcoming / 04 August, 2026
Integrated Workplace Management Systems/Connected Portfolio Intelligence Platforms (IWMSs/ CPIPs) are designed to unify space, workplace, maintenance, and real estate management in...
Upcoming / 27 July, 2026
EirGrid, Ireland's national electricity transmission operator, has forecast that electricity demand from data centres in Ireland will rise from 9.4TWh in 2025 to 14.6TWh in 2034,...
02 July, 2026
.jpg?Status=Master&sfvrsn=be2816b1_1)
As AI drives a global boom in data centre construction, a new question is emerging: should these facilities be treated as isolated commercial infrastructure, or designed as part of...
30 June, 2026
.jpg?sfvrsn=46593d45_1)
The moment an employee walks through a building's front door, they are already forming a judgment. Is the lobby welcoming or purely functional? Does someone acknowledge them by nam...
26 June, 2026