Selling facilities and workplace software is increasingly complex. Buyers have different priorities, technology maturity and expectations of what software should deliver. A value proposition that resonates with one stakeholder can fall flat with another, leaving gaps in the sales process.

This webinar explores who shapes facilities and workplace technology decisions, what matters to them at each stage of the buying lifecycle, and how AI is changing buyer expectations and competitive pressures. You’ll learn where AI is delivering value today and what to prioritise in your positioning, messaging and product strategy for 2027.

Join us to:

• Understand how buyer technology maturity shapes demand, target markets and sales opportunities

• Identify the priorities of key stakeholders across the buying lifecycle and where your messaging falls short

• Discover which AI use cases are delivering measurable value and attracting buyer investment

• Explore how the competitive landscape is evolving and where to focus to stay competitive in 2027