Real Estate Industry Gets Cosy With The Immersive Potential Of Augmented Reality Experiences
Derrek Clarke
Access this research
Access all Building Digital Platforms & Operational Tech content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
While augmented reality (AR) technologies have been used for medical and military applications since 2003, they have only recently began to be broadly used in the real estate industry. Many of the recent applications have been through the advent of proptech solutions (see Verdantix Proptech Investors Aim To Force A Digital Revolution On The Real Estate Industry). Recent AR partnerships and acquisitions by vendors providing facility optimization solutions highlights a growing industry interest in applying AR within the construction and facility management industry to support building projects and facility maintenance activities (see Verdantix Technology Roadmap For Facilities Optimization Technologies). This report helps facility managers, investors and heads of strategy and product development in facility information management software firms to understand how AR solutions are being applied within real estate and facility management.Real Estate Industry Gets Cosy With The Immersive Potential Of Augmented Reality Experiences
AR Solutions Implement A Mobile First Technology Strategy
Nine Firms Investing To Create Immersive Real Estate Experiences For The Real Estate Industry
About the Author
Derrek Clarke
Senior Analyst
Derrek is a Senior Analyst in the Verdantix Smart Buildings Practice. He conducts Verdantix research on energy management and the optimization of building systems covering tec...
Other related content
Industrial leaders face increasing pressure to allocate limited budgets effectively while delivering tangible results across operations, maintenance, and production. This webinar w...
Upcoming / 09 April, 2026
Verdantix data shows that 62% of capital project firms own software for the purpose of managing financial risk, with a further 31% either outsourcing the software or relying upon s...
Upcoming / 24 March, 2026
Disagreements between investors and the leadership teams of the firms they invest in are nothing new. However, when they unfold in public and involve major players, they tend to at...
23 February, 2026
-_main-image.jpg?Status=Master&sfvrsn=ec07938d_1)
North American retail is entering a new phase – one where physical stores are no longer relics of a pre-digital era, but the backbone of modern retail performance. With 80% of tr...
19 February, 2026
The short answer is yes – and for good reason. In 2025, average office occupancy in the UK hovered around 40%, the highest since the pandemic, but still far below pre-2020 norms. T...
18 February, 2026
A few years ago, a 16kW rack was considered ambitious. Today, 30kW to 60kW is becoming standard, and AI clusters regularly push beyond 100kW per rack. This is far from a marginal i...
17 February, 2026