Real Estate Industry Gets Cosy With The Immersive Potential Of Augmented Reality Experiences

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Executive Summary

While augmented reality (AR) technologies have been used for medical and military applications since 2003, they have only recently began to be broadly used in the real estate industry. Many of the recent applications have been through the advent of proptech solutions (see Verdantix Proptech Investors Aim To Force A Digital Revolution On The Real Estate Industry). Recent AR partnerships and acquisitions by vendors providing facility optimization solutions highlights a growing industry interest in applying AR within the construction and facility management industry to support building projects and facility maintenance activities (see Verdantix Technology Roadmap For Facilities Optimization Technologies). This report helps facility managers, investors and heads of strategy and product development in facility information management software firms to understand how AR solutions are being applied within real estate and facility management.

Table of contents

Real Estate Industry Gets Cosy With The Immersive Potential Of Augmented Reality Experiences
AR Solutions Implement A Mobile First Technology Strategy
Nine Firms Investing To Create Immersive Real Estate Experiences For The Real Estate Industry

About the author

Derrek Clarke

Senior Analyst

Derrek is a Senior Analyst in the Verdantix Smart Buildings Practice. He conducts Verdantix research on energy management and the optimization of building systems covering technologies, best practices and growth strategies. His current agenda is focused on establishing facility optimization software as a distinct category of technology investment. Derrek has ten years of experience as a licensed architect. He joined Verdantix in 2014 and previously worked at global architecture and engineering firm HOK. Derrek holds a Masters in Architecture from Parsons and a Masters in Sustainability Management from Columbia University.

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