Operational Excellence Survey 2019: APM Software Brands

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Executive Summary

This report helps strategy leaders, chief marketing officers and business development directors at Asset Performance Management (APM) software vendors to understand the strength of their global brand preference and awareness. The brand assessment study was conducted in June and July 2019 through telephone interviews with 284 directors and managers in operations, maintenance and engineering roles. The respondents work at firms in 12 industries with 101 in North America, 101 in Europe and 82 in other economies with large industrial sectors. Four APM vendors — SAP, Oracle, IBM and ABB — achieve brand preference with more than 39% of operational excellence decision-makers. Revenue size is not the sole determinant of brand preference but it is the primary driver for brand awareness. Among APM software specialists, GE Digital, AVEVA and AspenTech have the highest ratings for brand preference and brand awareness. The survey undercovers significant scope to shape customer buying preferences.

Table of contents

Asset Performance Management Software Brands 2019
Multi-Region Operational Excellence Survey Delivers Granular Insight
Global Software Vendors Top The APM Software Brand Preference List
APM Software Specialists Have Ample Scope To Educate The Market

Table of figures

Figure 1. Asset Performance Management Software: Brand Preference Ranking 2019
Figure 2. Asset Performance Management Software: Brand Awareness Ranking 2019

About the authors

Sebastian Winter

Industry Analyst

Sebastian is a Technology Analyst in the Verdantix Operational Excellence practice. His research agenda focuses on covering industrial risk technologies, best practices and growth strategies. Prior to joining Verdantix, Sebastian worked for Trucost, a division of S&P Dow Jones Indices, and held positions in China, Brunei and Kenya. Sebastian holds an MSc in Environmental Technology from Imperial College London.

David Metcalfe


David is the CEO of Verdantix and co-founded the firm in 2008. Based on his 20 years of experience in technology strategy and research roles he provides guidance on digital strategies to C-level executives at technology providers, partners at private equity firms and function heads at large corporations. His current focus is on helping clients understand their market opportunity tied to ESG investment trends and their impact on corporate sustainability strategies. During his 12 years running Verdantix – including 4 leading the New York office – he has helped dozens of clients grow their businesses through fund raising, acquisitions and international growth. David was previously SVP Research at Forrester and Head of Analysis & Forecasting at BT. He holds a PhD from Cambridge University and also worked as a Research Associate at the Harvard Business School.

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