Operational Excellence Survey 2019: APM Software Brands

Executive Summary

This report helps strategy leaders, chief marketing officers and business development directors at Asset Performance Management (APM) software vendors to understand the strength of their global brand preference and awareness. The brand assessment study was conducted in June and July 2019 through telephone interviews with 284 directors and managers in operations, maintenance and engineering roles. The respondents work at firms in 12 industries with 101 in North America, 101 in Europe and 82 in other economies with large industrial sectors. Four APM vendors — SAP, Oracle, IBM and ABB — achieve brand preference with more than 39% of operational excellence decision-makers. Revenue size is not the sole determinant of brand preference but it is the primary driver for brand awareness. Among APM software specialists, GE Digital, AVEVA and AspenTech have the highest ratings for brand preference and brand awareness. The survey undercovers significant scope to shape customer buying preferences.