Global Real Estate, Energy & Facilities Survey 2017: IWMS Brands
Ibrahim Yate
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Executive Summary
This report helps strategy leaders, Chief Marketing Officers and business development directors at Integrated Workplace Management System (IWMS) software firms measure how heads of real estate and facilities management perceive their brand and benchmark levels of awareness and engagement. This Verdantix global survey interviewed 302 senior real estate and facilities management decision-makers with direct responsibilities for corporate real estate and facilities management strategies and initiatives, including software selection. The annual revenues of respondents’ firms were a minimum of $250 million to over $60 billion, representing 17 industries and 16 geographies (see Verdantix Global Real Estate, Energy & Facilities Survey 2017: Budgets, Priorities & Tech Preferences).IWMS Vendors Register Low Brand Awareness And Need To Keep Educating The Market On Capabilities
Figure 2. IWMS Software Brand Awareness Ranking
About the Author
Ibrahim Yate
Senior Analyst
Ibrahim is a Senior Analyst in the Verdantix Smart Buildings practice, which he joined in 2016. His current agenda covers innovation in software and hardware solutions for spa...
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