Global Real Estate, Energy & Facilities Survey 2017: IWMS Brands
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This report helps strategy leaders, Chief Marketing Officers and business development directors at Integrated Workplace Management System (IWMS) software firms measure how heads of real estate and facilities management perceive their brand and benchmark levels of awareness and engagement. This Verdantix global survey interviewed 302 senior real estate and facilities management decision-makers with direct responsibilities for corporate real estate and facilities management strategies and initiatives, including software selection. The annual revenues of respondents’ firms were a minimum of $250 million to over $60 billion, representing 17 industries and 16 geographies (see Verdantix Global Real Estate, Energy & Facilities Survey 2017: Budgets, Priorities & Tech Preferences).
Table of contentsGlobal Real Estate, Energy & Facilities Survey 2017: IWMS Brands
IWMS Vendors Register Low Brand Awareness And Need To Keep Educating The Market On Capabilities
Table of figuresFigure 1. IWMS Software Preference Ranking
Figure 2. IWMS Software Brand Awareness Ranking