Global Corporate Survey 2021: IWMS Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at suppliers providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brands. This year’s Verdantix global survey included 285 senior real estate and facilities management decision-makers at organizations that occupy mid to large property portfolios. The survey finds that, as in previous years, established suppliers such as Accruent, FM:Systems and IBM have maintained high brand visibility globally, whilst firms such as AssetWorks and Tango have significantly improved their brand awareness. Going forward, IWMS suppliers will need to convert general brand awareness into more accurate customer perceptions of their capabilities.

Table of contents

Corporate Perception Of Technology Brands: IWMS Solutions 
IWMS Brand Awareness Grows Across The Board Following COVID-19
IWMS Suppliers Should Focus On Converting General Brand Awareness Into Positive Perceptions

Table of figures

Figure 1. IWMS Software: Brand Preference Ranking (Global) 
Figure 2. IWMS Software: Brand Awareness Ranking (Global) 

About the authors

Ibrahim Yate

Senior Analyst

Ibrahim is a Senior Analyst in the Verdantix Smart Buildings practice, which he joined in 2016. His current agenda covers innovation in software and hardware solutions for space management, workplace management, and workplace systems integration. Ibrahim holds an MSc from Imperial College London and MA from Cambridge University.

Susan Clarke

Research Director

Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

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