Global Corporate Survey 2021: IWMS Brands Recognition
Ibrahim Yate
Susan Clarke
Access this research
Access all Real Estate, Facilities & Workplace Tech content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at suppliers providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brands. This year’s Verdantix global survey included 285 senior real estate and facilities management decision-makers at organizations that occupy mid to large property portfolios. The survey finds that, as in previous years, established suppliers such as Accruent, FM:Systems and IBM have maintained high brand visibility globally, whilst firms such as AssetWorks and Tango have significantly improved their brand awareness. Going forward, IWMS suppliers will need to convert general brand awareness into more accurate customer perceptions of their capabilities.IWMS Brand Awareness Grows Across The Board Following COVID-19
IWMS Suppliers Should Focus On Converting General Brand Awareness Into Positive Perceptions
Figure 2. IWMS Software: Brand Awareness Ranking (Global)
About the Authors
Ibrahim Yate
Senior Analyst
Ibrahim is a Senior Analyst in the Verdantix Smart Buildings practice, which he joined in 2016. His current agenda covers innovation in software and hardware solutions for spa...
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Other related content
Developers, asset owners, project management firms and investors face a fragmented market of project planning software vendors, each making competing claims about AI, interoperabil...
Upcoming / 23 June, 2026
You walk into the office and immediately hear your co-workers in the open area talking to – or even talking over – one another. You scan the meeting rooms to find most of them occu...
04 June, 2026
Green leases are no longer a niche instrument for sustainability-minded landlords. They have become a mainstream feature of commercial real estate, with Verdantix survey data sho...
28 April, 2026
For years, commercial real estate (CRE) investors have operated with a fragmented technology stack. Investment management platforms, underwriting tools, research databases, custome...
27 March, 2026
Every construction project is leaking margin – through poor cost visibility, fragmented data, and late-stage rework. In today’s environment of volatile material prices, labour shor...
24 March, 2026
In 2026, International Women's Day (IWD) is delivering two complementary calls to action. The UN’s theme is ‘Rights. Justice. Action. For ALL Women and Girls’, while the official I...
06 March, 2026