Global Corporate Survey 2021: ESG And Sustainability Software Brands Recognition

Published 24 September 2021 by Connor Taylor & Kim Knickle &
EHS Software Environment, Health & Safety Sustainability Management Global Survey

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at ESG and sustainability software providers understand the strength of their brand preference and brand awareness from the perspective of 400 corporate customers situated across 36 countries and 30 industries. The brand assessment study was conducted as part of the Verdantix Global ESG and Sustainability Governance, Budgets and Priorities Survey, which ran in June and July 2021, taking the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities. 

Table of contents

Corporate Perception Of ESG And Sustainability Software Brands 
Global Survey Of ESG And Sustainability Executives Provides New Insight
Brand Preference Survey Results Reflect Varied Vendor Backgrounds
Brand Awareness Is Contingent On Geographic Presence And Diverse Offerings 
Corporate ESG And Sustainability Suppliers Should Leverage Brand Awareness To Improve Perceptions 
 

Table of figures

Figure 1. Global Perception Of Corporate ESG And Sustainability Software Brands 
Figure 2. Global Awareness Of Corporate ESG And Sustainability Software Brands 

About the authors

Connor Taylor

Senior Analyst
Connor is a Senior Analyst in the Verdantix Net Zero & Climate Risk practice. His current research agenda focuses on carbon management software, climate change consulting services, and the voluntary carbon markets. Connor joined Verdantix in 2021, with prior experience in EHS technology sales and development. He holds a BA from the University of Cambridge in Anglo-Saxon, Norse and Celtic.

Kim Knickle

Research Director, ESG & Sustainability
Kimberly Knickle is Research Director of the ESG & Sustainability practice at Verdantix. Her research areas encompass ESG regulations and reporting, ESG risk, supply chain sustainability, circular economy, social impact, and sustainable finance. Kim has worked for more than 20 years in the IT industry, providing research and analysis to help companies invest wisely in new technologies. Before joining the analyst industry, she held various roles in IT services, engineering and product safety testing, beginning her career at Underwriters Laboratories, Inc. Kim holds an MBA from Boston University and a BS in Electrical Engineering from Cornell.

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