Global Corporate Survey 2021: ESG And Sustainability Software Brands Recognition
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at ESG and sustainability software providers understand the strength of their brand preference and brand awareness from the perspective of 400 corporate customers situated across 36 countries and 30 industries. The brand assessment study was conducted as part of the Verdantix Global ESG and Sustainability Governance, Budgets and Priorities Survey, which ran in June and July 2021, taking the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities.Global Survey Of ESG And Sustainability Executives Provides New Insight
Brand Preference Survey Results Reflect Varied Vendor Backgrounds
Brand Awareness Is Contingent On Geographic Presence And Diverse Offerings
Corporate ESG And Sustainability Suppliers Should Leverage Brand Awareness To Improve Perceptions
Figure 2. Global Awareness Of Corporate ESG And Sustainability Software Brands
About the Authors
Connor Taylor
Principal Analyst
Connor is a Principal Analyst at Verdantix. He focuses on delivering research to help senior executives navigate decarbonization decision-making and build effective strategies...
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Kim Knickle
Research Director
Kim Knickle is a Research Director at Verdantix, bringing more than two decades of analyst experience to the evolving world of sustainability. Her current research spans ESG a...
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