Buy-In To Digital Transformation Varies Significantly By Industry

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Executive Summary

This report provides an industry-level breakdown of the perception of digital technology by 284 managers responsible for operational excellence. Across all industries, 15% of decision-makers consider digital technology is essential for the success of operational excellence initiatives and 60% believe it has a valuable role to play. At an industry level, the operations managers in the oil and gas sector have the most positive outlook, followed by those working at power utilities. Manufacturing sectors have a more mixed opinion. Transport and infrastructure lag behind the market average reflecting lower buy-in to the concept of digital transformation of industrial operations. This survey data suggests that tech providers should market the value of digital technology rather than going over the top with big vision messages about Industry 4.0 and digital transformation. Only 15% of managers with responsibility for operational excellence are receptive to the long-term, big picture messaging.

Table of contents

Operational Excellence Managers Have Different Views On The Value Of Technology 
Tech Vendors Should Focus On Value Delivered, Not Visionary Transformation

Table of figures

Figure 1. Perception Of Digital Technology’s Role In Operational Excellence Programmes

Organisations mentioned

DNV GL, Lloyd’s Register, National Grid

About the author

David Metcalfe

CEO

David is the CEO of Verdantix and co-founded the firm in 2008. Based on his 20 years of experience in technology strategy and research roles he provides guidance on digital strategies to C-level executives at technology providers, partners at private equity firms and function heads at large corporations. His current focus is on helping clients understand their market opportunity tied to ESG investment trends and their impact on corporate sustainability strategies. During his 12 years running Verdantix – including 4 leading the New York office – he has helped dozens of clients grow their businesses through fund raising, acquisitions and international growth. David was previously SVP Research at Forrester and Head of Analysis & Forecasting at BT. He holds a PhD from Cambridge University and also worked as a Research Associate at the Harvard Business School.

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