Buy-In To Digital Transformation Varies Significantly By Industry

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Executive Summary

This report provides an industry-level breakdown of the perception of digital technology by 284 managers responsible for operational excellence. Across all industries, 15% of decision-makers consider digital technology is essential for the success of operational excellence initiatives and 60% believe it has a valuable role to play. At an industry level, the operations managers in the oil and gas sector have the most positive outlook, followed by those working at power utilities. Manufacturing sectors have a more mixed opinion. Transport and infrastructure lag behind the market average reflecting lower buy-in to the concept of digital transformation of industrial operations. This survey data suggests that tech providers should market the value of digital technology rather than going over the top with big vision messages about Industry 4.0 and digital transformation. Only 15% of managers with responsibility for operational excellence are receptive to the long-term, big picture messaging.

Table of contents

Operational Excellence Managers Have Different Views On The Value Of Technology 
Tech Vendors Should Focus On Value Delivered, Not Visionary Transformation

Table of figures

Figure 1. Perception Of Digital Technology’s Role In Operational Excellence Programmes

Organisations mentioned

DNV GL, Lloyd’s Register, National Grid

About the author

David Metcalfe


David co-founded Verdantix in 2008 and leads the firm’s research and advisory work on the digitization of Operational Excellence which covers software, systems integration, wearables and drones. Prior to founding Verdantix, David was a Senior Vice President at Forrester Research and Head of Analysis and Forecasting for BT. He holds a PhD from Cambridge University in Game Theory and Decision Analysis and worked as a Research Associate at the Harvard Business School.

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