Smart Building Technology Global Survey 2018: IWMS Brands
Susan Clarke
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Executive Summary
This report helps strategy leaders, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 303 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that established vendors ARCHIBUS, FM:Systems, IBM and Planon continue to have high brand visibility globally, while Accruent, AssetWorks and iOFFICE score high brand awareness in North America. The uneven brand awareness at the regional level indicates that IWMS vendors pursuing geographic expansion strategies need to work on building up their brand awareness globally.Rebrands, Acquisitions And Different Industry Strategies Shape Brand Awareness Results
IWMS Vendors Need To Build Brand Awareness Following M&A And Global Expansion
Figure 2. IWMS Software: Brand Awareness Ranking (North America)
Figure 3. IWMS Software: Brand Awareness Ranking (Europe)
About the Author
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
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