Real Estate Industry Gets Cosy With The Immersive Potential Of Augmented Reality Experiences
Derrek Clarke
Access this research
Access all Building Digital Platforms & Operational Tech content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
While augmented reality (AR) technologies have been used for medical and military applications since 2003, they have only recently began to be broadly used in the real estate industry. Many of the recent applications have been through the advent of proptech solutions (see Verdantix Proptech Investors Aim To Force A Digital Revolution On The Real Estate Industry). Recent AR partnerships and acquisitions by vendors providing facility optimization solutions highlights a growing industry interest in applying AR within the construction and facility management industry to support building projects and facility maintenance activities (see Verdantix Technology Roadmap For Facilities Optimization Technologies). This report helps facility managers, investors and heads of strategy and product development in facility information management software firms to understand how AR solutions are being applied within real estate and facility management.Real Estate Industry Gets Cosy With The Immersive Potential Of Augmented Reality Experiences
AR Solutions Implement A Mobile First Technology Strategy
Nine Firms Investing To Create Immersive Real Estate Experiences For The Real Estate Industry
About the Author
Derrek Clarke
Senior Analyst
Derrek is a Senior Analyst in the Verdantix Smart Buildings Practice. He conducts Verdantix research on energy management and the optimization of building systems covering tec...
Other related content
Industrial leaders face increasing pressure to allocate limited budgets effectively while delivering tangible results across operations, maintenance, and production. This webinar w...
Upcoming / 09 April, 2026
For years, commercial real estate (CRE) investors have operated with a fragmented technology stack. Investment management platforms, underwriting tools, research databases, custome...
27 March, 2026
Every construction project is leaking margin – through poor cost visibility, fragmented data, and late-stage rework. In today’s environment of volatile material prices, labour shor...
24 March, 2026
The EU's Energy Performance of Buildings Directive (EPBD) has been through several iterations since its introduction in 2002, with the May 2024 revision marking a decisive shift ...
13 March, 2026
Don’t you hate it when you’re trying to work but all you hear is your neighbour’s leaf-blower? Can you imagine if you could hear it all day and night, every day and night? Well, th...
12 March, 2026