Global Corporate Survey 2021: ESG And Sustainability Software Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at ESG and sustainability software providers understand the strength of their brand preference and brand awareness from the perspective of 400 corporate customers situated across 36 countries and 30 industries. The brand assessment study was conducted as part of the Verdantix Global ESG and Sustainability Governance, Budgets and Priorities Survey, which ran in June and July 2021, taking the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities. 
Corporate Perception Of ESG And Sustainability Software Brands 
Global Survey Of ESG And Sustainability Executives Provides New Insight
Brand Preference Survey Results Reflect Varied Vendor Backgrounds
Brand Awareness Is Contingent On Geographic Presence And Diverse Offerings 
Corporate ESG And Sustainability Suppliers Should Leverage Brand Awareness To Improve Perceptions 
 
Figure 1. Global Perception Of Corporate ESG And Sustainability Software Brands 
Figure 2. Global Awareness Of Corporate ESG And Sustainability Software Brands 

About the Authors

Connor Taylor

Connor Taylor

Senior Analyst

Connor is a Senior Analyst in the Verdantix Net Zero & Climate Risk practice. His current research agenda focuses on carbon management software, climate change consulting …

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Kim Knickle

Kim Knickle

Research Director, ESG & Sustainability

Kimberly Knickle is Research Director of the ESG & Sustainability practice at Verdantix. Her research areas encompass ESG regulations and reporting, ESG risk, supply chain…

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