Many software vendors are watching buyers build custom AI agents and wondering whether to be worried. The data is instructive: 82% of survey respondents say advances in AI coding have already prompted them to develop more custom solutions.

The answer to how exposed a vendor is depends almost entirely on how open the platform is and how willing the vendor is to build alongside their customers. This session works through where displacement risk is real, by category, and what drives it, so vendors can assess their position with clarity rather than assumption.

The selection criteria determining vendor shortlisting have shifted in ways that most go-to-market strategies have not yet caught up with. Drawing on 306 senior executives across 38 countries, Verdantix finds that co-development capability is now prioritised by 95% of respondents, and that buyers are increasingly making decisions before the RFP stage based on which vendors show up early and usefully. This webinar draws out what that means commercially and where the under looked opportunities in the sales process are.