Why FM Software Pitches Miss Buyers, And Five Fixes For 2027
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Selling facilities and workplace software is becoming more challenging. Buyers have diverse priorities, varying levels of technology maturity and different expectations of the business outcomes software should deliver. As a result, many vendor pitches miss the mark, focusing on capabilities that buyers don't value while overlooking the issues that drive purchasing decisions.
Join us to:
- Understand how buyer technology maturity influences purchasing priorities and where vendor messaging often falls short
- Identify the key stakeholders involved in facilities and workplace software decisions and the specific outcomes each is looking for
- Discover five common pitfalls that prevent software vendors from resonating with buyers and how to fix them
- Learn which AI use cases are delivering measurable value today and how they are changing buyer expectations
- Explore how the competitive landscape is evolving and where to focus to stay relevant and competitive in 2027
About the authors
Claire Stephens
Research Director
Claire Stephens is a Research Director at Verdantix, leading research into technologies and services shaping the real estate and the built environment, encompassing ...
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Cara Haring
Senior Analyst
Cara is a Senior Analyst at Verdantix, specializing in digital platforms and operational technology for the built environment. Her research helps real estate owners, occupiers...
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Ryan McGurk
Industry Analyst
Ryan is an Industry Analyst at Verdantix. He has extensive experience in delivering energy services, including both strategic advisory and consulting projects, as well as in t...
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