What Real Estate Technology Solutions Have Disruption Potential?

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Executive Summary

Technology vendors across the real estate and building management market must continuously keep an eye on emerging technologies to determine whether they are on a disruptive path. Armed with that knowledge, vendors can define their strategic response - whether that is improving their existing solutions or acquiring a new capability. This report provides technology executives across the smart building market with a framework they can use to assess a technology’s disruption potential. Executives should use the results of such assessments to inform their product investment and business strategies. The report applies this framework to 12 propositions across the real estate, facilities and workplace sectors to demonstrate how the tool can be applied. 

Table of contents

What Real Estate Technology Solutions Have Disruption Potential?  
Disruptive Innovations Grow From Low-Value Market Segments To The Mainstream, Pushing Out Traditional Technologies
Introducing The Disruptive Technology Detection Framework
Real Estate Market Segments With Complex Processes And Multi Intermediaries Are Ripe For Disruption 

Table of figures

Figure 1. The Framework Analyses Technologies Across Four Criteria
Figure 2-1. Technology Disruptive Framework Applied To 12 Real Estate Propositions (1/3)
Figure 2-2. Technology Disruptive Framework Applied To 12 Real Estate Propositions (2/3)
Figure 2-3. Technology Disruptive Framework Applied To 12 Real Estate Propositions (3/3)
Figure 3. Disruptive Propositions Compete With And Replace Incumbent Solutions 

About the authors

Susan Clarke

Research Director

Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

Rodolphe d’Arjuzon

Managing Director & Global Head of Research

Rodolphe co-founded Verdantix in 2008 and directs the firm’s research strategy across all practice areas. He also leads the Environment, Health & Safety practice on an interim basis. Rodolphe has over twenty years of experience in technology research and strategy consulting. He previously worked for Barclays Bank and L.E.K. Consulting. Rodolphe holds a PhD in Physics from Cambridge University.

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