Strategic Focus: IWMS Solutions For The Mid-Market
Susan Clarke
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Executive Summary
Integrated workplace management system (IWMS) vendors with a heritage of targeting large enterprise buyers are sizing up the opportunity to expand into the mid-sized market, where firms have annual revenues between $25 million and $500 million. These vendors are seeking access to a larger market that is currently less covered by IWMS propositions. This report analyses the attractiveness of the mid-market for IWMS propositions by sub-segment and analyses buyers’ software requirements. IWMS executives should use this report to review their business plans for the mid-market and get a view into the likely evolution of real estate software propositions in this sector. This report is also relevant for other firms competing in the IWMS ecosystem, such as vendors of software for CAFM, CMMS, space management and workplace management.IWMS Vendors Are Sizing Up The Mid-Market As They Look For New Growth
The Attractiveness Of The Mid-Market Varies Significantly By Sub-Segment
The Challenge: Mid-Market Firms Often Have Tight Budgets, Short-Term Mindsets And A Significant Choice Of Solutions
Vendors Are Pursuing Four Core Strategies To Swoop In On The Mid-Market
Three Types Of Real Estate And Facilities Software Will Emerge For The Mid-Market
Figure 2. Mid-Market Use Of Software To Support Real Estate And Facilities Processes
Figure 3. Mid-Market Real Estate And Facilities Optimization Software Strategies For The Next Five Years
Figure 4. Three Types Of Real Estate And Facilities Management Software Will Emerge For The Mid-Market
About the Authors
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Rodolphe d’Arjuzon
Chief Product Officer and Co-Founder
Rodolphe co-founded Verdantix in 2008. As Chief Product Officer, he leads the firm’s research strategy and intellectual agenda. With over 20 years of experience in techn...
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