Global Corporate Survey 2020: IoT Platform Brands Recognition
Susan Clarke
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Executive Summary
This report helps vendors who provide smart building IoT platforms – particularly those in the role of chief marketing officer, business development manager or strategy executive – to measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 250 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that Bosch, Honeywell, Johnson Controls, Schneider Electric and Siemens continue to achieve the highest brand visibility globally. In a growing but increasingly competitive marketplace, IoT vendors should look to partnerships and market education to bolster their brand exposure.Building Automation Vendors Are Approaching Global Recognition For Their IoT Offerings
IoT Specialists Need To Overcome A Brand Awareness Gulf In The Growing IoT Market
Figure 2. IoT Platforms: Brand Awareness (Europe)
Figure 3. IoT Platforms: Brand Awareness (North America)
About the Authors
Dayann Charles
Senior Manager, Advisory Services
Dayann is a Senior Manager in the Verdantix Advisory Services practice, with extensive experience leading strategic projects across the Verdantix landscape. He specializes in ...
View ProfileSusan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
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