Global Corporate Survey 2019: IWMS Brands Recognition

Published 30 September 2019 by Rodolphe d’Arjuzon &
IWMS / CAFM Global Survey

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 304 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that while leading firms are cementing higher levels of global brand awareness across the board many still suffer from uneven recognition in different regional markets which will need to be addressed to support growth strategies.

Table of contents

Corporate Perception Of Technology Brands: Integrated Workplace Management Systems
IWMS Firms Are Cementing Good Brand Awareness At The Regional Level

Table of figures

Figure 1. IWMS Software: Brand Preference Ranking
Figure 2. IWMS Software: Brand Awareness (North America) 
Figure 3. IWMS Software: Brand Awareness (Europe)

About the author

Rodolphe d’Arjuzon

Managing Director & Global Head of Research

Rodolphe co-founded Verdantix in 2008 and directs the firm’s research strategy across all practice areas. He also leads the Environment, Health & Safety practice on an interim basis. Rodolphe has over twenty years of experience in technology research and strategy consulting. He previously worked for Barclays Bank and L.E.K. Consulting. Rodolphe holds a PhD in Physics from Cambridge University.

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