Operational Excellence Survey 2019: OpEx Digital Services Brands

Published 21 August 2019 by Sebastian Winter & David Metcalfe &

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Executive Summary

This report helps practice leaders, partners and marketing officers at consulting firms to better understand the strength of their global brand preference and awareness in the context of operational excellence engagements. The brand assessment study was conducted in June and July 2019 through telephone interviews with 284 directors and managers in operations, maintenance and engineering roles. The respondents work at firms in 12 industries with 101 in North America, 101 in Europe and 82 in other economies with large industrial sectors. IBM stands out in this survey with a market-leading brand preference score of 50% and the highest brand awareness rating of 96%. On both metrics, Accenture, Capgemini, Deloitte and DuPont Sustainable Solutions achieve higher scores than their competitors. Despite high brand awareness stats for most vendors, there is a knowledge gap with regards to operational excellence capabilities. As spending on Industry 4.0 and digital transformation ramps up consultants need to better market their offerings.

Table of contents

Operational Excellence Digital Services Brands 2019
Multi-Region Operational Excellence Survey Delivers Granular Insight
Tech Services Firms Win More Mindshare For Operational Excellence Projects
High Brand Awareness Belies Low Levels Of Information On Service Offerings

Table of figures

Figure 1. Operational Excellence Digital Services: Brand Preference Ranking 2019
Figure 2. Operational Excellence Digital Services: Brand Awareness Ranking 2019

Organisations mentioned

Accenture, AECOM, Arcadis, Capgemini, DEKRA, Deloitte, DowDuPont, DuPont Sustainable Solutions, ERM, EY, Hitachi Consulting, IBM, Infosys, Jacobs, McKinsey, PwC, Ramboll, Wipro

About the authors

Sebastian Winter


Sebastian is a Technology Analyst in the Verdantix Operational Excellence practice. His research agenda focuses on covering industrial risk technologies, best practices and growth strategies. Prior to joining Verdantix, Sebastian worked for Trucost, a division of S&P Dow Jones Indices, and held positions in China, Brunei and Kenya. Sebastian holds an MSc in Environmental Technology from Imperial College London.

David Metcalfe


David co-founded Verdantix in 2008 and leads the firm’s research and advisory work on the digitization of Operational Excellence which covers software, systems integration, wearables and drones. Prior to founding Verdantix, David was a Senior Vice President at Forrester Research and Head of Analysis and Forecasting for BT. He holds a PhD from Cambridge University in Game Theory and Decision Analysis and worked as a Research Associate at the Harvard Business School.

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