Operational Excellence Survey 2019: OpEx Digital Services Brands

Published 21 August 2019 by Sebastian Winter & David Metcalfe &

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Executive Summary

This report helps practice leaders, partners and marketing officers at consulting firms to better understand the strength of their global brand preference and awareness in the context of operational excellence engagements. The brand assessment study was conducted in June and July 2019 through telephone interviews with 284 directors and managers in operations, maintenance and engineering roles. The respondents work at firms in 12 industries with 101 in North America, 101 in Europe and 82 in other economies with large industrial sectors. IBM stands out in this survey with a market-leading brand preference score of 50% and the highest brand awareness rating of 96%. On both metrics, Accenture, Capgemini, Deloitte and DuPont Sustainable Solutions achieve higher scores than their competitors. Despite high brand awareness stats for most vendors, there is a knowledge gap with regards to operational excellence capabilities. As spending on Industry 4.0 and digital transformation ramps up consultants need to better market their offerings.

Table of contents

Operational Excellence Digital Services Brands 2019
Multi-Region Operational Excellence Survey Delivers Granular Insight
Tech Services Firms Win More Mindshare For Operational Excellence Projects
High Brand Awareness Belies Low Levels Of Information On Service Offerings

Table of figures

Figure 1. Operational Excellence Digital Services: Brand Preference Ranking 2019
Figure 2. Operational Excellence Digital Services: Brand Awareness Ranking 2019

About the authors

Sebastian Winter

Industry Analyst

Sebastian is a Technology Analyst in the Verdantix Operational Excellence practice. His research agenda focuses on covering industrial risk technologies, best practices and growth strategies. Prior to joining Verdantix, Sebastian worked for Trucost, a division of S&P Dow Jones Indices, and held positions in China, Brunei and Kenya. Sebastian holds an MSc in Environmental Technology from Imperial College London.

David Metcalfe


David is the CEO of Verdantix and co-founded the firm in 2008. Based on his 20 years of experience in technology strategy and research roles he provides guidance on digital strategies to C-level executives at technology providers, partners at private equity firms and function heads at large corporations. His current focus is on helping clients understand their market opportunity tied to ESG investment trends and their impact on corporate sustainability strategies. During his 12 years running Verdantix – including 4 leading the New York office – he has helped dozens of clients grow their businesses through fund raising, acquisitions and international growth. David was previously SVP Research at Forrester and Head of Analysis & Forecasting at BT. He holds a PhD from Cambridge University and also worked as a Research Associate at the Harvard Business School.

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