Operational Excellence Survey 2019: OpEx Digital Services Brands

This report helps practice leaders, partners and marketing officers at consulting firms to better understand the strength of their global brand preference and awareness in the context of operational excellence engagements. The brand assessment study was conducted in June and July 2019 through telephone interviews with 284 directors and managers in operations, maintenance and engineering roles. The respondents work at firms in 12 industries with 101 in North America, 101 in Europe and 82 in other economies with large industrial sectors. IBM stands out in this survey with a market-leading brand preference score of 50% and the highest brand awareness rating of 96%. On both metrics, Accenture, Capgemini, Deloitte and DuPont Sustainable Solutions achieve higher scores than their competitors. Despite high brand awareness stats for most vendors, there is a knowledge gap with regards to operational excellence capabilities. As spending on Industry 4.0 and digital transformation ramps up consultants need to better market their offerings.