Global Product Stewardship Survey 2019: Product Compliance And Regulatory Content Brands
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This report helps strategy leaders, chief marketing officers and business development directors at product compliance and EHS regulatory content providers understand the strength of their brand awareness and brand preference, specific to product compliance and regulatory content, in the eyes of 132 survey respondents from product stewardship roles across 37 countries. The brand assessment study was conducted between June and July 2019 via telephone interviews of senior product stewardship decision-makers with direct responsibility for firm-wide product compliance and sustainability strategies and initiatives. Of the 132 respondents, all belong to firms with revenues of at least $100 million and up to over $20 billion, covering 24 industries that were segmented by Verdantix into four separate categories based on their likelihood of prioritizing product stewardship as very high, high, medium or low. In aggregate, 70% of the interviewed professionals were from industries prioritizing product stewardship as either very high (37%) or high (33%), including segments such as chemicals, paints and coatings, and oil and gas.
Table of contentsGlobal Product Stewardship Survey 2019: Product Compliance And Regulatory Content Brands
Survey Of Product Stewardship Decision-Makers Delivers Granular Insights
Low Brand Awareness Among Compliance Service And Content Vendors
Limited Brand Awareness For Compliance Service And Content Providers
Table of figuresFigure 1. Product Compliance And Regulatory Content: Brand Preference Ranking
Figure 2. Product Compliance And Regulatory Content: Brand Awareness Ranking