Global Corporate Survey 2021: IoT Platform Brands Recognition

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Executive Summary

This report helps vendors who provide smart building IoT platforms – and particularly executives in the role of chief marketing officer, business development manager or strategy executive – to measure how heads of real estate and facilities management perceive their brand. The Verdantix global survey interviewed 285 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that established vendors such as Bosch, Honeywell, Schneider Electric and Siemens possess the highest levels of global awareness, with newer entrants seeing significant growth in brand awareness since 2020. To improve the market’s recognition of vendors’ capabilities in a busy and fragmented space, IoT suppliers should market new angles of differentiation and target integrations and acquisitions to enhance their positioning in the market.

Table of contents

Corporate Perception Of Technology Brands: Smart Building IoT Platforms 
Established Building Technology Vendors Continue To Dominate Brand Awareness 
Broader IoT Offerings Are Vital To Improving Brand Recognition As Interest Grows 

Table of figures

Figure 1. IoT Platforms: Brand Preference Ranking  
Figure 2. IoT Platforms: Brand Awareness (Europe)  
Figure 3. IoT Platforms: Brand Awareness (North America)  

About the authors

Dayann Charles Jeyamohan

Industry Analyst

Dayann is an Industry Analyst in the Verdantix Smart Buildings practice. His current agenda focusses primarily on IoT building solutions and the digitization of the built environment and facilities management. This covers themes and technologies across the IoT and cloud landscape including IoT hardware, edge computing and 5G connectivity. Dayann joined Verdantix in early 2020, having previously worked as a Business and Technology Consultant at IBM. He holds an M.Eng. in Engineering (Mechanical) with Business Finance from University College London.

Susan Clarke

Research Director

Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

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