Global Corporate Survey 2020: Product Compliance And Regulatory Content Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at product compliance and regulatory content providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 31 countries and 25 industries. Of the 301 EHS decision-makers Verdantix interviewed, 74% represented firms with revenues greater than $1 billion. In terms of the seniority of respondents, 35% held SVP, VP or head of function roles; 36% held senior director or director-level roles; and the remaining 29% were in senior manager or manager-level roles. Verdantix found that SAP, Gensuite and Enablon led among the 24 providers for both brand preference and brand awareness. Cority, UL and VelocityEHS followed in brand preference, whilst the Health & Safety Institute (HSI) followed in brand awareness. 
 

Table of contents

Corporate Perception Of Product Compliance And Regulatory Content Brands
Global Survey Of EHS Decision-Makers Delivers Granular Insight
SAP, Gensuite And Enablon Maintained The Highest Ranking In Brand Preference For 2020
SAP, Gensuite And Enablon Lead Brand Awareness Among Providers

Table of figures

Figure 1. Product Compliance And Regulatory Content: Brand Preference Ranking  
Figure 2. Product Compliance And Regulatory Content: Brand Awareness Ranking  
 

About the authors

Yaowen Ma

Principal Analyst

Yaowen is the Principal Analyst in the Verdantix EHS practice covering research on digital technologies, best practices and growth strategies. His current agenda focuses on EHS information management and the overlap with product stewardship, supply chain transparency, and sustainability disclosures. Yaowen has more than five years of experience managing and delivering EHS and sustainability research and consulting engagements. He holds a dual major bachelor’s degree in environmental management and international relations from the University of Pennsylvania.

Kel Udeala

Industry Analyst

Kel is an Industry Analyst in the Verdantix EHS practice covering research in industrial wearables and EHS software. His current agenda focuses on emerging industrial wearable technologies, strategic focus for justifying budgets for industrial wearables and best practices for deployment. He holds a B.Eng. in Mechanical Engineering from University College London and an MSc in Renewable Energy Engineering from Brunel University London.

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