Global Corporate Survey 2020: IWMS Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 250 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that established vendors Accruent, Archibus, IBM, and Spacewell have maintained the highest brand visibility globally, and FSI and Planon score high brand awareness in Europe. Going forward, IWMS vendors will need new strategies to grow their brand awareness globally as COVID-19 restrictions continue to disrupt events across the sector.

Table of contents

Corporate Perception Of Technology Brands: IWMS Solutions
M&A Strategies Shape Brand Awareness Results
IWMS Vendors Need New Strategies To Grow Brand Awareness Globally 

Table of figures

Figure 1. IWMS Software: Brand Preference Ranking
Figure 2. IWMS Software: Brand Awareness (North America)
Figure 3. IWMS Software: Brand Awareness (Europe)

About the authors

Susan Clarke

Research Director

Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

Ben Hext


Ben is an Analyst in the Verdantix Smart Buildings practice. His current agenda covers hardware and software solutions for energy management, on-site power generation, and COVID-19 mitigation management. He holds an M.Eng in Mechanical Engineering from Durham University,

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