Global Corporate Survey 2020: IWMS Brands Recognition
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This report helps strategy executives, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 250 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that established vendors Accruent, Archibus, IBM, and Spacewell have maintained the highest brand visibility globally, and FSI and Planon score high brand awareness in Europe. Going forward, IWMS vendors will need new strategies to grow their brand awareness globally as COVID-19 restrictions continue to disrupt events across the sector.
Table of contentsCorporate Perception Of Technology Brands: IWMS Solutions
M&A Strategies Shape Brand Awareness Results
IWMS Vendors Need New Strategies To Grow Brand Awareness Globally
Table of figuresFigure 1. IWMS Software: Brand Preference Ranking
Figure 2. IWMS Software: Brand Awareness (North America)
Figure 3. IWMS Software: Brand Awareness (Europe)