Global Corporate Survey 2020: Asset Management Software Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management vendors understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 16 industries. Of the 259 managers across operations, process safety, maintenance, and engineering Verdantix interviewed, 94% represented firms with revenues greater than $1 billion. Verdantix found that SAP and IBM led among the 31 providers for both brand preference and brand awareness. Siemens and Oracle followed in brand preference, whilst Oracle and Honeywell followed in brand awareness.

Table of contents

Asset Management Software Brands Recognition 2020  
Multi-Region Operational Excellence Survey Delivers Granular Insight
Multinational Software Vendors Top The Asset Management Software Brand Preference List
Asset Management Software Specialists Have Scope To Enhance Market Awareness

Table of figures

Figure 1. Asset Management: Brand Preference Ranking
Figure 2. Asset Management: Brand Awareness Ranking

About the authors

Malavika Tohani

Research Director, Operational Excellence
Malavika leads the Verdantix Operational Excellence practice. Her current research agenda focuses on digital technologies for Operational Excellence including digital twins and software solutions for industrial risk and asset management. Malavika has over 15 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

Sebastian Winter

Industry Analyst
Sebastian is an Industry Analyst in the Verdantix Operational Excellence practice. His research agenda covers digital twins for industrial facilities, asset management software, and connected worker platforms. Sebastian also delivers market strategy, voice of the customer, thought leadership, CDD, and digital strategy advisory pieces. Prior to joining Verdantix, Sebastian worked for Trucost, a division of S&P Global, and held positions in China, Brunei and Kenya. Sebastian holds an MSc Environmental Technology from Imperial College London.

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