Global Corporate Survey 2020: Asset Management Software Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management vendors understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 16 industries. Of the 259 managers across operations, process safety, maintenance, and engineering Verdantix interviewed, 94% represented firms with revenues greater than $1 billion. Verdantix found that SAP and IBM led among the 31 providers for both brand preference and brand awareness. Siemens and Oracle followed in brand preference, whilst Oracle and Honeywell followed in brand awareness.

Table of contents

Asset Management Software Brands Recognition 2020  
Multi-Region Operational Excellence Survey Delivers Granular Insight
Multinational Software Vendors Top The Asset Management Software Brand Preference List
Asset Management Software Specialists Have Scope To Enhance Market Awareness

Table of figures

Figure 1. Asset Management: Brand Preference Ranking
Figure 2. Asset Management: Brand Awareness Ranking

About the authors

Malavika Tohani

Research Director

Malavika leads the Verdantix Operational Excellence practice. Her current research agenda focuses on the digitization of Operational Excellence and covers operational risk technologies, best practices and growth strategies. Her recent research focussed on benchmarking the capabilities of the prominent operational risk software vendors. She has over 10 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

Sebastian Winter

Industry Analyst

Sebastian is a Technology Analyst in the Verdantix Operational Excellence practice. His research agenda focuses on covering industrial risk technologies, best practices and growth strategies. Prior to joining Verdantix, Sebastian worked for Trucost, a division of S&P Dow Jones Indices, and held positions in China, Brunei and Kenya. Sebastian holds an MSc in Environmental Technology from Imperial College London.

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