Global Corporate Survey 2020: Asset Management Service Providers Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management service providers understand the strength of their brand preference and brand awareness in the eyes of corporate customers across 13 economic regions and 16 industries. Of the 259 executives across operations, maintenance, engineering and process safety roles Verdantix interviewed, 94% represented firms with revenues greater than $1 billion and 71% held role titles at the level of director or above. Verdantix found that IBM led by far among the 20 providers assessed for both brand preference and brand awareness. Infosys and DuPont Sustainable Solutions (DSS) followed in brand preference, while Capgemini and Deloitte followed in brand awareness.
 

Table of contents

Asset Management Service Providers Brands Recognition  
Global Survey Of Operational Excellence Decision-Makers Delivers Granular Insight
Brand Perception Data Highlight A Brand Preference Divide
IBM, Capgemini And Deloitte Lead Brand Awareness Among Providers

Table of figures

Figure 1. Asset Management Services: Brand Preference Ranking  
Figure 2. Asset Management Services: Brand Awareness Ranking  

About the authors

Victor Voulgaropoulos

Industry Analyst
Victor is an Industry Analyst in the Verdantix Operational Excellence practice. His current research agenda focuses on asset performance management solutions and the overlap with digital twins, maintenance optimization platforms and industrial risk management technologies. Prior to joining Verdantix, Victor was a researcher at Imperial College London and Massachusetts Institute of Technology, where he managed projects and delivered R&D technological solutions for clients in the energy industry (oil & gas, nuclear, and solar). Victor holds a PhD in Chemical Engineering from University College London.

Malavika Tohani

Research Director

Malavika leads the Verdantix Operational Excellence practice. Her current research agenda focuses on the digitization of Operational Excellence and covers operational risk technologies, best practices and growth strategies. Her recent research focussed on benchmarking the capabilities of the prominent operational risk software vendors. She has over 10 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

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