Global Corporate Survey 2019: Smart Building Fitout Premiums
Susan Clarke
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Executive Summary
This report provides building technology vendors with an analysis of real estate occupiers’ perceptions of a smart building and their willingness to pay a premium. It draws on our 2019 corporate survey where we interviewed 304 senior real estate decision-makers at organizations that occupy mid to large real estate portfolios globally. The report addresses some of the hottest questions across the smart building technology sector. For example, what value do real estate executives perceive in a smart building? What premium, if any, will firms pay to fit out a facility with smart building technology? This report is relevant for all technology vendors in the smart building market, including providers of BMS, CAFM, CMMS, building IoT platforms, IWMS and smart equipment.Occupiers Perceive Smart Buildings As An Opportunity For Better Operational Efficiency At Their Flagship Sites
Sixty Per Cent Of Firms Would Pay A Premium For A Smart Building Fit-Out, With Variation At The Regional Level
Firms Willing To Pay A Smart Building Premium Will Focus Their Investments On The Building IoT And Workplace Technology
Figure 2. Price Premium Real Estate Executives Will Pay For A Smart Building Fit-Out By Geography
Figure 3. Smart Building Hardware Solutions That ‘Premium Payers’ Are Evaluating For Purchase
Figure 4. Smart Building Software Solutions That ‘Premium Payers’ Plan To Invest In
About the Authors
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Rodolphe d’Arjuzon
Chief Product Officer and Co-Founder
Rodolphe co-founded Verdantix in 2008. As Chief Product Officer, he leads the firm’s research strategy and intellectual agenda. With over 20 years of experience in techn...
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