Global Corporate Survey 2019: Smart Building Fitout Premiums

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Executive Summary

This report provides building technology vendors with an analysis of real estate occupiers’ perceptions of a smart building and their willingness to pay a premium. It draws on our 2019 corporate survey where we interviewed 304 senior real estate decision-makers at organizations that occupy mid to large real estate portfolios globally. The report addresses some of the hottest questions across the smart building technology sector. For example, what value do real estate executives perceive in a smart building? What premium, if any, will firms pay to fit out a facility with smart building technology? This report is relevant for all technology vendors in the smart building market, including providers of BMS, CAFM, CMMS, building IoT platforms, IWMS and smart equipment. 

Table of contents

What Premium Will Building Occupiers Pay For A Smart Building Fit Out?  
Occupiers Perceive Smart Buildings As An Opportunity For Better Operational Efficiency At Their Flagship Sites 
Sixty Per Cent Of Firms Would Pay A Premium For A Smart Building Fit-Out, With Variation At The Regional Level 
Firms Willing To Pay A Smart Building Premium Will Focus Their Investments On The Building IoT And Workplace Technology  

Table of figures

Figure 1. Real Estate Executives’ Perspectives Of A Smart Building  
Figure 2. Price Premium Real Estate Executives Will Pay For A Smart Building Fit-Out By Geography  
Figure 3. Smart Building Hardware Solutions That ‘Premium Payers’ Are Evaluating For Purchase  
Figure 4. Smart Building Software Solutions That ‘Premium Payers’ Plan To Invest In   

About the authors

Susan Clarke

Principal Analyst

Susan is a Principal Analyst in the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

Rodolphe d’Arjuzon

Managing Director

Rodolphe leads the Verdantix Smart Buildings practice. His current agenda is focused on the convergence of real estate and building software solutions and how to harness the IoT in smart buildings. Rodolphe has over twenty years of experience in technology research and strategy consulting. He co-founded Verdantix in 2008 and previously worked for Barclays Bank and L.E.K. Consulting. Rodolphe holds a PhD in Physics from Cambridge University.

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