Global Corporate Survey 2019: Product Compliance And Regulatory Content Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at product compliance and regulatory content vendors understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 35 countries and 25 industries. Of the 403 senior EHS executives whom Verdantix interviewed, 79% represented firms with revenues greater than $1 billion and 66% held role titles at the director seniority-level or above. Verdantix found that SAP, Enablon and Gensuite led in brand preference and only two vendors—Enablon and SAP—achieved brand awareness above 70%, among the 23 included in the survey.

Table of contents

Corporate Perception Of Product Compliance And Regulatory Content Brands
Global Survey Of EHS Decision-Makers Delivers Granular Insight
SAP, Enablon And Gensuite Ranked Highest In Brand Preference
Enablon And SAP Had Brand Awareness Above Seventy Per Cent

Table of figures

Figure 1. Product Compliance And Regulatory Content: Brand Preference Ranking
Figure 2. Product Compliance And Regulatory Content: Brand Awareness Ranking

About the authors

Yaowen Ma

Senior Analyst

Yaowen is a Senior Analyst in the Verdantix EHS practice covering research on digital technologies, best practices and growth strategies. His current agenda focuses on EHS information management and the overlap with product stewardship, supply chain transparency, and sustainability disclosures. Yaowen has more than five years of experience managing and delivering EHS and sustainability research and consulting engagements. He holds a dual major bachelor’s degree in environmental management and international relations from the University of Pennsylvania.

Steve Bolton

Research Director

Steve leads the Verdantix EHS research practice, based out of our New York office. He has 25 years of experience advising on sustainability, EHS, circular economy, corporate social responsibility and other business value topics. Steve received a dual environmental science and public policy Bachelor's degree from The College of William and Mary, a Master of Environmental Management degree from Duke University, and an MBA degree from James Madison University.

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