Every Real Estate Executive Wants More Budget, But The Important Pain Points May Lie Elsewhere

Published 15 February 2018 by Sebastian Winter &
Corporate Real Estate Management IWMS / CAFM Smart Buildings Market Insight

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Executive Summary

This report helps strategy and sales executives in software and hardware technology firms, and heads of practice in services firms specialized in system integration, to understand real estate executives’ perception of barriers to gaining value from real estate technology, such as IoT sensors. It can also help vendors to understand the issues that prevent their products from being purchased or fully utilized. This report analyses responses of corporate real estate executives from the most recent Verdantix global survey (see Verdantix Global Real Estate, Energy & Facilities 2017: Budgets, Priorities & Tech Preferences) and builds on our analysis of real estate executives’ attitudes to implementing technology in their firm's facilities (see Verdantix What Are Real Estate Executives' Attitudes To Real Estate, Energy & Facilities Optimization Tech?).

Table of contents

Every Real Estate Executive Wants More Budget, But The Important Pain Points May Lie Elsewhere
Unsurprisingly, A Lack Of Budget Is The Main Barrier To Getting Value From Technology
Vendors Need To Focus On Executives’ Pain Points And Not Just The Budget

Table of figures

Figure 1. Regional Differences In The Barriers To Getting Value From Technology
Figure 2. How Executives’ Attitudes To Barriers To Getting Value From Technology Vary

About the author

Sebastian Winter

Industry Analyst

Sebastian is a Technology Analyst in the Verdantix Operational Excellence practice. His research agenda focuses on covering industrial risk technologies, best practices and growth strategies. Prior to joining Verdantix, Sebastian worked for Trucost, a division of S&P Dow Jones Indices, and held positions in China, Brunei and Kenya. Sebastian holds an MSc in Environmental Technology from Imperial College London.

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