Smart Building Technology Global Survey 2018: Lighting Brands
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Executive Summary
This report helps strategy leaders, chief marketing officers and business development directors at firms that manufacture or supply smart lighting to gauge how heads of real estate and facilities management perceive their brand, by benchmarking interviewees’ levels of brand awareness and perceptions of capabilities. This 2018 Verdantix global survey interviewed 303 senior decision-makers with direct responsibility for corporate real estate and facilities management strategies and initiatives, including software selection. The annual revenues of respondents’ firms were a minimum of $250 million to over $1 billion, representing 18 industries and 16 geographies.
Table of contents
Smart Building Technology Global Survey 2018: Lighting Brands
Buyers Show A Wide Variety Of Awareness Toward Smart Lighting Vendors
Ownership Structure And Heritage Are Currently The Strongest Drivers Of Brand Awareness
Table of figures
Figure 1. Smart Lighting: Brand Awareness RankingFigure 2. Smart Lighting: Brand Preference Ranking
Organisations mentioned
Acuity Brands, Cree, Current by GE, Eaton Lighting, Enlighted, GE, LEDVANCE, OSRAM, Philips Lighting, Siemens, Signify, Zumtobel GroupAbout the author
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