Smart Building Technology Global Survey 2018: Lighting Brands

Published 20 November 2018 by Ibrahim Yate

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Executive Summary


This report helps strategy leaders, chief marketing officers and business development directors at firms that manufacture or supply smart lighting to gauge how heads of real estate and facilities management perceive their brand, by benchmarking interviewees’ levels of brand awareness and perceptions of capabilities. This 2018 Verdantix global survey interviewed 303 senior decision-makers with direct responsibility for corporate real estate and facilities management strategies and initiatives, including software selection. The annual revenues of respondents’ firms were a minimum of $250 million to over $1 billion, representing 18 industries and 16 geographies. 

Table of contents

Smart Building Technology Global Survey 2018: Lighting Brands
Buyers Show A Wide Variety Of Awareness Toward Smart Lighting Vendors
Ownership Structure And Heritage Are Currently The Strongest Drivers Of Brand Awareness

Table of figures

Figure 1. Smart Lighting: Brand Awareness Ranking 
Figure 2. Smart Lighting: Brand Preference Ranking 
 

Organisations mentioned

Acuity Brands, Cree, Current by GE, Eaton Lighting, Enlighted, GE, LEDVANCE, OSRAM, Philips Lighting, Siemens, Signify, Zumtobel Group.

About the author

Ibrahim Yate

Industry Analyst

Ibrahim is an Industry Analyst in the Verdantix Smart Buildings Practice. His current agenda covers innovation in software and hardware solutions for space management, workplace management, lighting and other building operations. Ibrahim joined Verdantix in 2016, and previously worked at OVO Energy and the Energy Saving Trust. Ibrahim holds an MSc in Energy Policy from Imperial College London and MA from Cambridge University.

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