Market Insight: Carbon Management Software Pricing Strategy

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Executive Summary

Regulatory momentum in the EU and the US is set to accelerate consolidation in the carbon management software market over the next 12 months. As differentiation between platforms narrows, vendors must go beyond product development to remain competitive. A pricing strategy that reflects evolving market demand is now critical to winning new business. Solutions that cater to specific functions, particularly finance and operations, and demonstrate clear return on investment (ROI) will have a competitive edge. This report provides insights for technology product strategy and sales teams on how to evolve their pricing models to meet shifting buyer expectations.

Pricing strategy is vital in a consolidating market
Specialized solutions with proven return on investment (ROI) will avoid price pressure
Vendors combine four different carbon management software pricing models
Firms should drive upsell by aligning with stakeholder needs, highlighting strategic value and leveraging pricing as a growth tool

Figure 1. Common carbon management pricing structures


About the Authors

Alessandra Leggieri

Alessandra Leggieri

Industry Analyst

Alessandra is an Industry Analyst at Verdantix, specializing in carbon management and software for product carbon footprints. Her research spans over 100 vendors in the carbon…

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Ryan Skinner

Ryan Skinner

Research Director

Ryan is a Research Director at Verdantix, where he leads a team of analysts delivering research, data and advisory services that help clients navigate the fast-evolving landsc…

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