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Seven Strategies To Get The Most From Your Sustainability Disclosures

Date: 29 December 2015

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5 pages

Executive Summary

In recent years, numerous firms have reached a steady state with the annual publication of a standalone sustainability report, with varied efforts in building a social responsibility or corporate citizenship programme. Often, these efforts remain buried in the noise of corporate communications and restricted to the niche audience of individuals and organizations already interested in sustainability issues. This report explores seven key strategies that Heads of Sustainability can adopt to break out of the NGO-oriented communications niche and engage with diverse stakeholders such as business leaders, shareholders, employees and consumers. It builds on detailed Verdantix research into the future evolution of corporate sustainability disclosure practices globally, including interviews with over 500 sustainability and EH&S leaders in 2014 and 2015. Verdantix provides an example based on renewable energy generation to show the key role of properly analysing audience information needs to craft good sustainability communications.


Seven Strategies For Executives To Mainstream Sustainability Disclosures
How To Break Out Of The Green Ghetto: Examples For Renewable Energy Investments


Figure 1. How To Tailor Communication Strategies According To Audiences


AECOM, AkzoNobel, American Electric Power, Anglo American, Barclays, CA Technologies, CDP, Ceres, Clean Edge, Clinton Climate Initiative, CloudApps, cr360, DJSI, DNV GL, Dominion Virginia Power, Dow Jones Sustainability Indices, DSM, Edison International, Electronic Industry Citizenship Coalition, Enablon, Enel S.p.A, Environmental Defense Fund, European Commission, Farmers Electric Cooperative, FTSE4Good, Green Mountain Power, GRI, Huawei, IIRC, Intel, Lloyds Banking Group, McKinsey, Microsoft, National Renewable Energy Laboratory, NovoNordisk, NV Energy, Patagonia, PG&E, Rio Tinto, SAP, SASB, Sempra, The J.M. Smucker Company, thinkstep, TNS Gallup, Trillium Asset Management, US EPA, Vestas, Workiva, World Resources Institute, World Wildlife Fund, Xcel Energy, Zady