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Opower’s Well-Timed Launch Of NextWeb Supports Utility Digitalization Plans

Date: 08 October 2015

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3 pages

EXECUTIVE SUMMARY

Digitalization is one of the top trends set to shape utility customer service strategies over the next five years. In response, utility software provider Opower has been expanding its product line to support utility strategies around improving digital engagement in customer services – particularly the upgrade of websites and self-service portals. To get an update on Opower’s strategy and hear more about its recently launched product ‘NextWeb’, Verdantix spoke with Opower’s product marketing team. Verdantix analysis finds that Opower’s launch of NextWeb is well-timed and aligns well with the current strategies of utilities to reduce call volumes and improve the quality of customer-facing digital platforms. Verdantix believes the proposition is well positioned to succeed, as Opower is already establishing a track record in these areas via its previous platform. Opower should look to extend case studies to demonstrate how NextWeb supports utility programmes across customer engagement and cost-reduction.

TABLE OF CONTENTS

Opower’s Well-Timed Launch Of NextWeb Supports Utility Digitalization Plans
Opower’s Strategy Is To Become A Key Utility Partner For Customer Care Digitalization Programmes
NextWeb Supports Utilities With Cost-Effective Web Upgrades
NextWeb Aligns Well With Growing Utility Interest In Digitalizing The Customer Experience

COMPANIES MENTIONED

Baltimore Gas and Electric (BGE), E.ON, E.ON UK, Eneco, National Grid, npower, Opower