Facebook icon LinkedIn icon Twitter icon


How To Assess The Impact Of Sustainability On Product Markets

Date: 30 March 2015

Access This Report

This report is available to Verdantix clients with a Knowledge Service Subscription.

Verdantix clients:

Not a client but want access
to this report?


7 pages, 1 figure

Executive Summary

Understanding the financial impact of sustainability on markets has been very much a hit or miss among organizations. Why do some firms succeed in tapping new markets without mentioning sustainability, while others find zero correlation between sustainability and sales? Based on its research and advisory work on sustainability strategies and the development of markets related to sustainability, Verdantix has developed a product sustainability framework to help consultants, marketing and sustainability executives, and general managers unpack the subtleties of evaluating the financial impact of sustainability on their market. These subtleties encompass accurately sizing markets for product sustainability, the influence of sustainability on new and existing product markets, and developing a nuanced understanding of who is actually buying products based on sustainability criteria.

TABLE OF CONTENTS

HOW TO ASSESS THE IMPACT OF SUSTAINABILITY ON PRODUCT MARKETS
Executives Must Learn From Past Mistakes

VERDANTIX FRAMEWORK CLARIFIES THE IMPACT OF SUSTAINABILITY ON PRODUCT MARKETS
Executives Need To Drop Optimistic Assumptions To Identify Real Opportunities

TABLE OF FIGURES

Figure 1. Product Sustainability Framework

ORGANISATIONS MENTIONED

3M, Aquafina, Audi, Ben & Jerry’s, The Coca-Cola Company, European Union, European Union Commission, FIJI Water, General Motors Company, Greenwashing Index, Interface, John Deere Electronic Solutions, Nestle Waters, Phoenix International, PUMA, Renault, Unilever, Whirlpool Corporation