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AT&T Adapts Sustainability Strategy To Meet Market Demands

Date: 08 January 2015

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10 pages, 3 figures

Executive Summary

This case study is one in a series of Verdantix reports that analyses corporate sustainability strategies. This research helps individuals in roles such as VP Environment or Chief Sustainability Officer (CSO) to benchmark their strategic thinking on sustainability. Headquartered in the United States, AT&T is a global communications company which generated revenues of $129 billion during its fiscal year 2013. In 2013, AT&T provided voice coverage across 225 countries, data coverage across 210 countries and voice and data coverage on 250 cruise ships. To learn about AT&T’s sustainability strategy, Verdantix spoke with Tim Fleming, Director of Sustainability Operations and Amanda Moore, Senior Sustainability Manager. Verdantix analysis finds that, like other large organizations, AT&T has encountered challenges when implementing its strategy. How AT&T has adapted, and continues to adapt, to overcome those challenges provides learnings for other technology companies on the importance of engaging customers and other stakeholders throughout the supply chain.

TABLE OF CONTENTS

AT&T ADAPTS SUSTAINABILITY STRATEGY TO MEET MARKET DEMANDS

AT&T’s Historical Strategy Was Based On Internal Efficiency To Reduce Footprint
AT&T Has Engaged Its Value Chain On Closed Loop Sustainability Since 2012
AT&T Shows How Large Organizations Can Evolve Their Sustainability Strategies

TABLE OF FIGURES

Figure 1: Program Goals Mix Targets With Aspirational Non-Target Achievements
Figure 2: Steady Absolute Emissions Balanced By Emissions Intensity Reductions
Figure 3: AT&T Focuses On Brand Enhancement And Cost Reductions

ORGANISATIONS MENTIONED

BASF, Bloom Energy, BSR, CDP, Cradle to Cradle Products Innovation Institute, CRedit360, Dow Jones Sustainability Indices, Ecolabel Index, EPEAT, Fairtrade International, Forest Stewardship Council (FSC), GENCO, Greenpeace, Hitachi, H&M, IKEA, Philips, Precision Container, Saint-Gobain, Sedex, Southwestern Bell Telephone, Target, US Department of Homeland Security