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Global Sustainability Survey 2014: Assurance Brands

Date: 18 November 2014

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7 pages, 2 figures

Executive Summary

In a world of heightened stakeholder expectations, constant scrutiny of corporate and product sustainability claims, maturing reporting frameworks and assurance standards, sustainability leaders seek greater assurance to bolster the credibility of external communications and validate sustainability programme performance. This report helps strategy leaders, Chief Marketing Officers and sustainability practice directors at assurance firms, and certification and verification specialists measure how sustainability leaders perceive their brand and help them benchmark levels of awareness and engagement. The Verdantix survey of 260 senior sustainability decision-makers represents firms with annual revenues from $250 million to over $20 billion across 21 industries and 13 regions. Verdantix finds that the ‘Big Four’ audit providers lead brand preference and current engagements. Comparing results with our 2012 survey reveals that specialist certification and verification firms will continue to compete for brand recognition by catering to specific niches.

TABLE OF CONTENTS

GLOBAL SUSTAINABILITY SURVEY 2014: ASSURANCE BRANDS
Big Four Audit Firms Lead Brand Preference Among Sustainability Assurance Providers
Heightened Scrutiny Of Sustainability Reporting Fuels Assurance Competition

TABLE OF FIGURES

Figure 1. Sustainability Leaders’ Perception Of Sustainability Assurance Brands 2014
Figure 2.
Perceptions Of Sustainability Assurance Brands 2012 vs 2014

 

ORGANISATIONS MENTIONED

AFNOR, British Standards Institute (BSI), Bureau Veritas, Deloitte, DNV GL, ERM CVS, EY, KPMG, Lloyd’s Register Quality Assurance (LRQA), NSF International, Patagonia, PwC, SEQM, SGS, TÜV NORD GROUP, UL DQS, URS, US Securities and Exchange Commission, Wipfli