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Sustainability In Telecoms: The Financial Benefits

Date: 26 March 2014

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24 pages, 9 Figures 

EXECUTIVE SUMMARY

This first-of-its-kind report asks what the financial benefits of sustainability are for suppliers in the telecoms sector serving large multinationals. It identifies and sizes the market opportunity for sustainable telecoms and IT services open to telecom service providers (telcos) in the US and Europe. It also considers the financial benefits of telcos’ internal sustainability programmes on less tangible assets such as brand and image. The US and European market for sustainable telecoms and IT services will grow from $73 billion in 2013 to $160 billion in 2017. In 2014 the largest market opportunities for telcos are cloud computing and hosting ($55 billion), and unified communications and collaboration solutions ($20 billion). Our customer panel research suggests that all the markets are open to telcos, but that to win any significant market share they will need to develop their marketing, brand and image.

TABLE OF CONTENTS

SUSTAINABLE TELECOMS: WHAT ARE THE FINANCIAL BENEFITS?
Understanding How Sustainability Is Financially Relevant To Telcos
 

BUYER ATTITUDES TO SUSTAINABILITY VARY BY PROJECT TYPE
The Sustainability Benefit Of Projects Is Part Of The Business Case
Suppliers’ Corporate Sustainability Carries Weight In The Selection Process
 

UNDERSTANDING THE DIFFERENT TYPES OF SUSTAINABILITY MARKETS

SUSTAINABILITY INFLUENCES GENERIC MARKETS WORTH $140 BILLION IN 2017
Spend On Cloud Computing And Sustainable Hosting Will Be $55 Billion In 2014
Unified Communications And Collaboration Spend Will Total $20 Billion In 2014
The Fleet Telematics And Logistics Market Will Be Worth $4.8 Billion In 2014
The Sustainable Handsets Market Will Reach $2.9 Billion In 2017
The Video Conferencing Market Will Be Worth $2.3 Billion in 2017
 

NICHE SUSTAINABILITY AND ENERGY MARKETS WILL BE WORTH $20 BILLION IN 2017
The Sustainability Consulting Market Will Be Worth $8 Billion In 2014
Spend On Smart Meters And Smart Grid Will Hit $2 Billion In 2017
The Buildings Energy Management Market Will Be Worth $588 Million In 2017
Other Niche Markets Are Based On Industry Verticals

HOW MUCH OF THE AVAILABLE MARKET CAN TELCOS ADDRESS?
Most Firms Are Willing To Consider Telcos For All Sustainability Services
Supplier Strategies Need To Take Account Of The Market Pitfalls

TABLE OF FIGURES

Figure 1. Sustainable Telecoms And IT Services Definitions
Figure 2. Criteria Used In Decision-Making For Sustainability Projects
Figure 3. The Sustainability Benefit Of Projects Is Part Of The Business Case
Figure 4. Suppliers’ Corporate Sustainability Carries Weight In The Selection Process
Figure 5. Sustainable Telecoms And IT Services Market To Reach $160 Billion In 2017
Figure 6. Sustainable Telecoms And IT Services Initiative Spend By Category 2014
Figure 7. Customers Work With A Wide Range Of Suppliers 
Figure 8. Track Record And Corporate Sustainability Are Both Very Important 
Figure 9. The Sustainability Market Is Open To Telco Services

ORGANIZATIONS MENTIONED

Accenture, Apple, AT&T, BT, Cable&Wireless, CDP, CDP Supply Chain, Cisco Systems, C J Driscoll & Associates, The Climate Group, Deere and Company, Dell, Dow Jones Sustainability Index (DJSI), EcoDesk, EcoVadis, EDF, General Electric, Global e-Sustainability Initiative (GeSI), Green Electronics Council, GSM Association (GSMA), HP, Hughes Telematics, IBM, Infonetics, International Telecommunication Union (ITU), Microsoft, Nokia, NTT, Oracle, Orange (France Télécom), Phoenix International Corporation, Royal Dutch Shell, Samsung, SAP, Schneider Electric, Sprint, Swisscom, T-Systems (Deutsche Telekom), Telefónica (including the O2 brand), UK Foreign and Commonwealth Office, Underwriters Laboratories (UL), United Nations, United Nations Framework Convention on Climate Change (UNFCCC), Verizon, Vodafone