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Case Study: Better Place Electric Vehicle System

Date: 12 September 2009

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Verdantix met with Josh Steinmann, VP Global Development of Better Place to hear about the roll out plans for the Better Place electric vehicle network. Better Place is a new value chain for road vehicle transport not just a new cleantech venture. The firm has a multi-country roll out plan, government and city partnerships and has raised $400 million in funding. The Better Place business model integrates six operational capabilities: electric vehicles, lithium-ion batteries, charging points, battery switching stations, renewable energy supply and smart vehicle software. CEO Shai Agassi has set a timetable for pilot projects in 2010 in Denmark and Israel followed by larger scale roll outs in Australia, California and Japan. Firms with large fleets for car rental, mobile sales forces, field services and package delivery that are seeking to reduce fleet emissions should begin a dialogue with Better Place in 2010. This will ensure they are well positioned to understand if a Better Place-type electric fleet has business potential.


Better Place: A New Value Chain Not Just A New Cleantech Venture
The Better Place Business Model Integrates Six Operational Capabilities
The First Better Place Electric Vehicle Networks Will Launch In 2010
In 2011 Better Plans Commercial Scale Launches
Sustainable Fleet Managers Can Exploit Better Place Opportunities


Figure 1. Better Place Integrates Six Operational Capabilities
Figure 2. Timeline For The Better Place Global Roll Out


A123 Systems, ActewAGL, AESC, AT&T, Better Place, DONG Energy, Ford, General Motors, Hawaiin Electric Company, Hertz, Israel Corporation, Israel Railways, Morgan Stanley, Orange, Pelephone Communications, Renault-Nissan, SAP AG, Teva Pharmaceuticals Industries, Toyota, UPS, Vantage Point Venture Parnters, Wolfensohn & Co.