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Challenges And New Thinking In Sustainability Communications

Date: 31 October 2013

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3 pages

EXECUTIVE SUMMARY

Sustainability communications – the dissemination of sustainability information through corporate marketing channels – is a field that has emerged along with the advent of formalized corporate sustainability strategies. Drawing on insights gained from Verdantix research into sustainability communications and from conferences that Verdantix analysts have attended, this report outlines some of the emerging challenges and lessons learned from leaders tasked with communicating about corporate sustainability. This report helps executives responsible for sustainability communications, and their colleagues at senior levels in marketing and public relations, understand the emerging challenges and forward-thinking solutions they may use to achieve innovative progress.

TABLE OF CONTENTS

CHALLENGES AND NEW THINKING IN SUSTAINABILITY COMMUNICATIONS

Multiple Challenges Limit The Effectiveness Of Sustainability Communications
Innovations In Sustainability Communications Combine Broader Messages With Underlying Business Culture

ORGANIZATIONS MENTIONED

DH Hospitality Group, Global Reporting Initiative (GRI), Grist, H&M, Hilton, HP, Johnson & Johnson, Mother Nature Network, Patagonia, Philips, Sky, Sprint, Starbucks, Stonyfield, Timberland, Unilever, World Resources Institute (WRI), World Wildlife Fund (WWF)