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Global Sustainability Leaders Survey 2013: Brands

Date: 14 January 2013

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9 pages, 4 figures

Executive Summary

As global spending increases on corporate sustainability initiatives, sustainability leaders engage with a myriad of sustainability service providers. These engagements include partnerships with consultants and assurance providers, as well as the purchasing of sustainability management software and collaboration with sustainability-related not-for-profit organizations. This report helps Strategy Leaders, Chief Marketing Officers and Business Development Directors that operate in the sustainability consulting, assurance, software and not-for-profit sectors to understand their brand’s perception among heads of sustainability and benchmark their brand’s performance. Verdantix interviewed 250 sustainability decision-makers and budget holders at $250 million-plus firms, representing 13 countries and 21 industries. Verdantix asked survey participants about current and future engagement, awareness, and perceptions of 52 sustainability consulting firms, assurance providers, software vendors and not-for-profit organizations. Verdantix finds that decision-makers prefer the sustainability services of established global brands.


Big Four Accounting Firms Dominate Brand Preference For Sustainability Consulting
Big Four Firms And Global Standards Organizations Are Most Visible In The Assurance Market
Boutique Sustainability Software Suppliers Compete With Global Technology Brands
Sustainability Reporting Organizations Achieve The Highest Brand Preference Among Not-For-Profits


Figure 1. Sustainability Leaders’ Perceptions Of Sustainability Strategy Consultants
Figure 2.
Sustainability Leaders’ Perceptions Of Sustainability Assurance Providers
Figure 3.
Sustainability Leaders’ Perceptions Of Sustainability Software Providers
Figure 4.
Sustainability Leaders’ Perceptions Of Sustainability Organizations



Accenture, Afnor, Bain, BearingPoint, Boston Consulting Group (BCG), British Standards Institute (BSI), Bureau Veritas, Business For Social Responsibility (BSR), CA Technologies, Carbon Disclosure Project (CDP), CarbonSystems, Cloudapps, CRedit360, Deloitte, DNV, Dow Jones Sustainability Index (DJSI), Ecometrica, Enablon, Environmental Defense Fund (EDF), Ernst & Young, FTSE4Good Index, Global Reporting Initiative (GRI), Greenpeace, Hara, IBM, IHS, Infor, KPMG, LRQA, McKinsey, Microsoft, NSF International, Oracle, PE International, ProcessMap, PwC, SAP, SEQM, SGS, TUV Nord, UN Environment Program, URS, Verisae, Wipfli, World Business Council for Sustainable Development (WBCSD), World Green Building Council (WGBC), World Resources Institute (WRI), World Wildlife Fund (WWF), WSP Environment & Energy.


See Verdantix Global Sustainability Leaders Survey: Budgets And Priorities for a global benchmark of sustainability priorities, budgets and governance.