Facebook icon LinkedIn icon Twitter icon


Green Quadrant Sustainable Telecoms 2009 (Europe)

Date: 18 May 2009

Access This Report

This report is available to Verdantix clients with a Knowledge Service Subscription.

Verdantix clients:

Not a client but want access
to this report?


28 pages, 14 figures

Executive Summary

This report provides a detailed assessment on 53 criteria of the internal sustainability credentials and customer-facing sustainable telecoms solutions of AT&T, BT, Deutsche Telekom, Orange, Telecom Italia, Telefonica, TeliaSonera, Verizon and Vodafone. The key conclusion of the report is that customers want more sustainability innovation from telecoms operators and show much less interest in telcos’ own sustainability achievements. Orange leads the market on sustainable telecoms solutions.

How You Benefit

For buyers of sustainable telecoms, in IT and sustainability roles, this report provides the most detailed assessment available on the range of sustainable telecoms solutions available to support energy efficiency, fleet fuel efficiency, air travel reduction and carbon management goals. For marketing and sustainability executives in telecoms operators the study provides a robust framework for competitive benchmarking.

TABLE OF CONTENTS

STATE OF THE MARKET
Sustainable Telecoms Will Enable Business Transformation From 2012

TELECOMS BUYERS GET TO GRIPS WITH THEIR SUSTAINABILITY ROLE
IT Viewed As Third Most Important Function For Sustainability
Data Centres And Video Collaboration Dominate Sustainability Plans
Sustainability Benefits Exert Dramatic Influence On Telecoms Spending
Telecoms Operators’ Sustainability Credentials Impact Spending
Brand Leadership For Sustainable Telecoms Is Non-Existent
Buyers Lack Familiarity With Sustainable Telecoms Offerings

GREEN QUADRANT ANALYSIS OF SUSTAINABLE TELECOMS
The Green Quadrant Methdology
Evaluated Firms: Selectioin Criteria
Evaluation Criteria
Orange Leads Europe’s Sustainable Telecoms Market
Four Firms Have An Opportunity To Play A Leadership Role
Four Firms Need To Clarify Their Sustainability Strategies

TELECOMS SOLUTIONS WILL GET A SUSTAINABILITY UPGRADE
Focus On Existence Of A CO2 Reduction Goal -- Not The Percentage

PROVIDER PROFILES
AT&T
BT
Deutsche Telekom
Orange
Telecom Italia
Telefonica
TeliaSonera
Verizon
Vodafone

TABLE OF FIGURES


Figure 1. The Three Phases Of Sustainable Telecoms: 2006 To 2014
Figure 2. IT Ranked As Third Most Important Function For Sustainability Programmes
Figure 3. Hardware Suppliers Top The Sustainability Priority List
Figure 4. Data Centres And Video Collaboration Dominate Sustainability Spending
Figure 5. Sustainability Benefits Exert Dramatic Influence On Spending Decisions
Figure 6. Telecoms Operators’ Sustainability Credentials Impact Spending
Figure 7. No Telecoms Operator Has Brand Leadership On Sustainability
Figure 8. Buyers Lack Familiarity With Sustainable Telecoms Offerings
Figure 9. Green Quadrant® Sustainable Telecoms Europe
Figure 10. Evaluation Criteria For Sustainable Telecoms Operators
Figure 11. Momentum Criteria For Sustainable Telecoms Operators
Figure 12. Capability Scores For Nine Sustainability Telecoms Operators
Figure 13. Momentum Scores For Nine Sustainable Telecoms Operators
Figure 14. CO2 Reduction Commitments Lack Comparability