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Navigating The Eco-Labels Market

Date: 11 September 2012

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11 pages

Executive Summary

Over the past five years, the presence of eco-labels has risen dramatically as firms seek to profit from product sustainability. With over 400 different labels available, the immature eco-labels market is complex and confusing. This report helps Chief Sustainability Officers, Heads of Marketing and product managers to segment the plethora of eco-labels on the market and to identify the benefits of, and barriers to, implementing eco-label strategies. Verdantix analysis finds that firms opt for sector-specific strategic approaches because of the fragmented nature of the eco-labels market.

TABLE OF CONTENTS

DEFINING THE ECO-LABELS MARKET
Eco-Labels Can Be Segmented Into Five Categories
Eco-Labels Allow Firms To Tap Into Demand From B2B, B2C And Public Markets
INDUSTRY-SPECIFIC AIMS SHAPE ECO-LABELLING STRATEGIES
Eco-Labelling Provides A Range Of Business Benefits
Executives Must Overcome Eco-Labelling Barriers To Ensure Success
Fragmented Market Has Led To Industry-Specific Labelling Strategies

TABLE OF FIGURES

Figure 1. Eco-Label Categories Defined By Six Characteristics
Figure 2. Momentum And Coverage Of Eco-Labels Varies Widely
Figure 3. Geography-Specific Eco-Labels Are Abundant

ORGANIZATIONS MENTIONED

Airbus, Akzo Nobel, American Standard, Apple, AT&T, BASF, Big Room, Birds Eye, Bosch, Brother, BSR, Cadbury, Canon, Carbon Trust, Carrefour, City and County of San Francisco, Colgate Palmolive, Crown Chemical, Defra, Dell, Dimension Data, Dyson, EPA, EPEAT, European Commission, Fairtrade Labelling Organisations International, Flybe, Ford, Forestry Stewardship Council, Forum for the Future, Fujitsu, GE, Geberit, Global Ecolabelling Network, Green Seal, H&M, Hansgrohe, Hitachi, Home Depot, Hotpoint, HP, HTC, Ideal Standard, IKEA, ISO, Japan Environmental Management Association For Industry, Kimberly Clark, Kingfisher, Kingsmill, Kohler, Konica Minolta, Levi’s, Lexmark, LG, Marine Stewardship Council, Marks & Spencer, Mars, Motorola, Nestlé, Nokia, NSF, O2, Office Depot, Orange, P&G, Panasonic, PepsiCo, PG Tips, Philips, PPG Industries, Rainforest Alliance, Sainsbury’s, Samsung, SGS, Siemens, Sony, Staples, Starbucks, Tesco, Unilever, US Department of Energy, VEITCH, Walmart, WWF, Xerox