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Defining The Market For Sustainable Cities (Webinar)

Date: 25 May 2011

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Executive Summary

Since 2008 the number of sustainable urban development projects has sky rocketed. High profile projects include Eco-Tianjin in China, Masdar City in the United Arab Emirates, PlanIT Valley in Portugal, and Songdo International Business District (IBD) in South Korea. The private sector is still struggling to find how to tap into opportunities in the market. This webinar is designed to help senior executives in technology, power utility, real estate and construction firms understand the initiative level opportunities. Based on recent Verdantix research and case studies, this webinar defines the sustainable urban development market, clarifies the sector’s prospects based on the current macro-economic context, drivers and barriers, and provides a template of the ecosystem of actors involved.

Table Of Contents

What is a sustainable city?
Definition of sustainable urban development
Sustainable urban development projects vary in scope and scale leading to three different segments
Examples of sustainable urban development projects

What are the barriers and drivers for the creation of sustainable cities?
Urbanization And Climate Change Exacerbate Resource Scarcity
Infrastructure Pressures And Global Competition Trigger Cities’ Drive For Sustainability
Sustainable City Projects Need To Overcome Lack Of Governance And Funding
City-level authorities are key decision makers amid complicated national governance, regulatory, planning and implementation structures
Prospects For The Sustainable Urban Development Market

Where are the opportunities for firms to engage in the sustainable cities market?
Sustainable urban development is made up of four categories of sustainability initiatives
Defining this structure leads to fundamental questions about the future make up of sustainable cities
Songdo IBD integrates a wide range of initiatives to create a new top tier city
Amsterdam Smart City projects are focused on technology applications for sustainability in particular in the areas of smart grid and renewables
Urban Sustainability Initiative Example: Smart Grid Projects
PlanIT Valley proposes a new business model for creating high tech greenfield developments
Success factors for private firms in the sustainable development markets
Forthcoming Verdantix Research On Sustainable Cities

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