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BT's Connected Reporting Links Strategy And Sustainability

Date: 01 April 2011

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5 pages, 2 figures

Executive Summary

Accounting for Sustainability created the connected reporting framework to support organizations in linking business strategy, financial performance, and environmental and social trends. This report outlines the framework and key considerations of connected reporting, illustrated by BT Group’s implementation. The framework aims to offer a more balanced view of an organization’s performance than current annual reports usually produced in response to legal disclosure requirements. Connected reporting comprises three steps: connect the business strategy with material environmental and social trends, referencing supporting resources and relationships; describe actions taken in response to these material issues and the KPIs selected; and report performance on sustainability KPIs alongside associated financial metrics. Potential adopters should not expect immediate support from the investment community, but should be aware of the evolving information needs of shareholders and the benefits of the connected reporting process in guiding the early development of a sustainability programme.

TABLE OF CONTENTS

FRAMEWORK CLARIFIES STRATEGIC RELEVANCE OF SUSTAINABILITY
Connected Reporting Aligns Sustainability Information With Financial Data
Connected Reporting Supports BT’s Internal Sustainability Communications
Current Audience For Connected Reporting Is Primarily Internal

TABLE OF FIGURES

Figure 1. Connected Reporting Links Strategy & Performance With Sustainability Trends
Figure 2. Sustainability KPIs Should Be Paired With Financial KPIs

COMPANIES MENTIONED

Accounting for Sustainability, Aviva Investors, BT Group, California Public Employees’ Retirement System, Danske Bank, EDF Energy, Hammerson, HP, HSBC, Nestlé, UK Financial Reporting Council, UN Environmental Programme Finance Initiative, UN Global Compact, UN Principles for Responsible Investment