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IBM Blends Smart IT With Sustainable Infrastructure

Date: 12 October 2010

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4 pages

Executive Summary

IBM has reframed its activities focused on energy efficiency, smart grid, electric vehicles and renewable energy in a new market strategy, announced in October 2010, that focuses on sustainable infrastructure. Key elements of IBM’s market-facing sustainability strategy are aggregating data across building portfolios, transforming energy efficiency in data centres, adding business intelligence to power the grid, partnering with electrical and mechanical controls firms and investing in electric vehicle R&D. Firms with a cost-benefit perspective on sustainability will buy into IBM’s step-by-step approach to delivering value based on demonstrations, hard data and analytics.

TABLE OF CONTENTS

IBM TARGETS SUSTAINABLE INFRASTRUCTURE IT OPPORTUNITIES
IT For Sustainable Infrastructure Defines Smarter Planet Revenues
Firms With Cost-Benefit Sustainability Strategies Will Buy Into IBM’s Propositions

ORGANIZATIONS MENTIONED

ABB, Alstom, Autodesk, Cisco, Cognos, DONG Energy, Eaton Corporation, Emerson, EnerNOC, Google, Honeywell, HSBC, IBM, IHS, Ikerlan-IK4, Johnson Controls, MatrikonOPC, OSIsoft, SAP, Schneider Electric, Siemens, SPSS, SynapSense, TRIRIGA, The Venetian Resort, VMware