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How To Select A PR/Marketing Agency For Sustainability (Webinar)

Date: 10 September 2010

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Executive Summary

Based on our new Green Quadrant study of the sustainability communications offerings of 18 PR firms, advertising agencies, brand identity consultants, and sustainability boutiques, this webinar provides insights for customers to evaluate which firms to hire to create credible, effective communications around their sustainability initiatives.

Table Of Contents

HOW DO COMPANIES COMMUNICATE THEIR SUSTAINABILITY INITIATIVES TODAY?
Companies Strive To Take Sustainability Mainstream
Market Signals Spur Sustainability Communications
Core Business Audiences Surpass Traditional CSR Audiences
Firms Prioritize Environmental Actions Over Social And Philanthropic Deeds
CSR And Sustainability Reports Dominate Communications
PR Agencies Alone Fail To Meet Firms’ Needs
Modest Budgets Support Sustainability Communications

WHAT IS SUSTAINABILITY COMMUNICATIONS?
CSR Reporting And Green Marketing Yield To Sustainability Communications
Core Capabilities For Sustainability Communications

WHICH MARKETING COMMUNICATIONS FIRMS ARE BEST POSITIONED TO HELP?
Green Quadrant Sustainability Communications Providers US
Leading Scores For US Sustainability Communications Providers
Sustainability Strategy Maturity Drives Agency Choice
How Verdantix Can Help

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