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Intel's Sustainability Vision Focuses On Smart Grid

Date: 02 August 2010

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8 pages, 3 figures

Executive Summary

This case study is one in a series of Verdantix reports that analyses corporate climate change and sustainability strategies. Intel is the world’s largest semiconductor chip maker generating revenues of $35.1 billion in 2009. Intel aims to integrate sustainability into all facets of its business strategy, and sets absolute and relative targets for GHG emissions, energy, and water consumption from its own operations. The firm’s sustainability initiatives include: increasing energy and water efficiency of chip fabrication; developing home energy management devices and investment in strategic emerging markets. Intel has aligned its product development, policy influence and strategic investments to capitalize on emerging processor markets in the smart grid and renewable energy ecosystem. Verdantix finds that Intel has positioned itself to capture these new revenue opportunities, but faces challenges in achieving internal sustainability goals. The firm should demonstrate the successful application of IT-enabled solutions in tackling its own environmental footprint in order to credibly offer solutions to other sectors.


Plan Integrates Sustainability Into Operations And Product Strategy
Intel’s Initiatives Develop Short-Term Rewards And Strategic Opportunities
Intel Illustrates How To Position For Sustainable Business Revenues


Figure 1. Intel targets Absolute and Relative Reductions by 2012
Figure 2. Intel’s Initiatives Offer Immediate Brand Benefits And Strategic Opportunities
Figure 3. Intel Has Achieved Absolute And Relative GHG Emission Reductions


AT&T, Cisco Systems, Cpower, EPA, GE, Global Reporting Initiative, Google, Grid Net, HP, IBM, iControl, IDEO, Intel Capital, OnSite Generation, PNM, SpectraWatt, Sterling Planet, Sulfurcell